Question 1

You want to access cart and browse abandonment events on your ecommerce website and launchpersonalized retargeting marketing programs to your known users.How can you use Rapid Retargeter to capture and expose the events in Responsys in order toaccomplish this?

Options :

A : Pass the event data into a Responsys supplemental table near real time with an API call. Backendtables are then automatically updated, so you can use Filter Designer for targeting.

B : Write the event data into external tables. Batch upload the data into a Responsys supplementaltable via Connect every hour and then use SQL to pull data for personalization.

C : Capture the events and use an API to write them into profile extension tables in the client'sResponsys account and then use SQL to pull data for personalization.

D : After your website is correctly tagged, use the Interaction Events to enter your contacts into aProgram and pass key visitor data as Program Entry Variables.

Answer: A

Question 2

You discovered that your main competitor's employees are subscribed to receive your promotionalcampaigns directly to their work email addresses.What should you do in Responsys to prevent your campaigns from being sent to the work emailaddresses of the competitor's employees, although this is not a complete solution?

Options :

A : Create a Non-Competitor Program using Program Designer.

B : Periodically run the scrub utility and delete all email addresses from your competitor-s domain.

C : Search the list for the domain name of the competitor and select the block option for each userthat is found.

D : In the Account Admin screen, select Define email domain rules and create an audience exclusionby entering the competitor-s domain name.

Answer: B

Question 3

You created a specific filter for the individuals that you want to send a campaign to.What are the steps to define this filter to be used in a campaign?

Options :

A : Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, andconfigure the filter in the Proofing section.

B : Navigate to the Program Designer, select the Testing tab, open the program that uses thecampaign, and select the filter from the Program Settings.

C : Navigate to the Program Designer, open the program that uses the campaign, and select the filterfrom the Program Settings.

D : Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, andassign the filter in the Audiences section.

E : Go to the Data Sources section, select the Filters tab, and then select the campaign from thelisting.

Answer: D

Question 4

You're creating an Opt-In form for your client. After a new customer submits the subscription form,you want to wait for 24 hours and then send them a follow-up email with a discount offer.How should you create a form rule to accomplish this?

Options :

A : Create a form rule to trigger a custom event. Set up a program to listen for this customer event,wait for 24 hours, then send the follow-up email offer.

B : Create a form rule that directs the new customer to a URL so they can enter their email addressand request the discount coupon.

C : Create a form rule to populate a table with the submitted data, then schedule a campaign 24hours later to send all newly entered subscribers the follow-up email.

D : Create a form rule that schedules a transactional email campaign with the offer 24 hours aftereach form submission.

E : Create a form rule to trigger a follow-up email message to the form submitter. In the form rule,specify a 24-hour delay before sending the email.

Answer: A

Question 5

Your new Responsys customer wants to begin sending email campaigns.Which three practices should they employee for their IP address warm-up process? (Choose three.)

Options :

A : Test out a new re-engagement email campaign by sending emails to lapsed or nonengagedsubscribers.

B : Send carefully planned content to highly engaged recipients.

C : Minimize complaints and bounces to establish a good reputation with each ISP.

D : Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

E : Establish an initial reputation with each major ISP by demonstrating that you are sending to validemail addresses with very few complaints or hard bounces.

Answer: A,B,C