Question 1

When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitorcompletes a transaction, conversion credit will be attributed to the sourcing campaign by default.Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie inorder to eliminate potential duplicate reporting?

Options :

A : action=last

B : tracking-once

C : tracking=first

D : action=single

E : action=once

Answer: B

Question 2

You have a requirement to create a program that allows for the same RIID_ to have multipleenactments in it, each with a unique enactment value.What should you use to accomplish this?

Options :

A : This is not possible, because RIID_ is the only variable that can be used as an identifier for aprogram.

B : This is not possible, because only one RIID_ can be in a program at a time.

C : Custom Event

D : Entry Tracking Variable

E : Custom SQL Variable

Answer: D

Question 3

You want to use Responsys SMS that invites recipients to click a link to a web form to register for aspecial event. You wish to measure clicks and form submissions (conversions).Which four steps should you perform to make this possible? (Choose four.)

Options :

A : You must purchase Premium tracking in order to support link tracking in Responsys.

B : You must select a Responsys link table with the link names and URLs to be used in the SMS message.

C : In the SMS campaign message designer, enable conversion tracking.

D : You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

E : In the SMS campaign message designer, you must enable link tracking for the campaign.

Answer: A,B,C,D

Question 4

How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

Options :

A : Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.

B : In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

C : An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.

D : An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

Answer: D

Question 5

You want to access cart and browse abandonment events on your ecommerce website and launchpersonalized retargeting marketing programs to your known users.How can you use Rapid Retargeter to capture and expose the events in Responsys in order toaccomplish this?

Options :

A : Pass the event data into a Responsys supplemental table near real time with an API call. Backendtables are then automatically updated, so you can use Filter Designer for targeting.

B : Write the event data into external tables. Batch upload the data into a Responsys supplementaltable via Connect every hour and then use SQL to pull data for personalization.

C : Capture the events and use an API to write them into profile extension tables in the client'sResponsys account and then use SQL to pull data for personalization.

D : After your website is correctly tagged, use the Interaction Events to enter your contacts into aProgram and pass key visitor data as Program Entry Variables.

Answer: A