Question 1

You discovered that your main competitor's employees are subscribed to receive your promotionalcampaigns directly to their work email addresses.What should you do in Responsys to prevent your campaigns from being sent to the work emailaddresses of the competitor's employees, although this is not a complete solution?

Options :

A : Create a Non-Competitor Program using Program Designer.

B : Periodically run the scrub utility and delete all email addresses from your competitor-s domain.

C : Search the list for the domain name of the competitor and select the block option for each userthat is found.

D : In the Account Admin screen, select Define email domain rules and create an audience exclusionby entering the competitor-s domain name.

Answer: B

Question 2

Identify three valid data type definitions for defining fields in a Responsys data source. (Choosethree.)

Options :

A : Memo text – unlimited number of characters

B : Time stamp

C : Currency

D : Number

E : Medium text – up to 100 characters

F : Binary string

Answer: A,B,D

Question 3

You created a specific filter for the individuals that you want to send a campaign to.What are the steps to define this filter to be used in a campaign?

Options :

A : Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, andconfigure the filter in the Proofing section.

B : Navigate to the Program Designer, select the Testing tab, open the program that uses thecampaign, and select the filter from the Program Settings.

C : Navigate to the Program Designer, open the program that uses the campaign, and select the filterfrom the Program Settings.

D : Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, andassign the filter in the Audiences section.

E : Go to the Data Sources section, select the Filters tab, and then select the campaign from thelisting.

Answer: D

Question 4

How should you produce an Insight Report that gives you the total number of individuals (uniqueemail addresses) who clicked a link in an email campaign in the first three days after it was sent?

Options :

A : Measure = Single Clicks, Sent Date = 3 days

B : Measure = Responders, Interval = 3 days

C : Measure = Unique Conversions, Event Date = 3 days

D : Measure = Total Clicks, Interval = 3 days

E : Measure = Responders, Event Date = 3 days

Answer: D

Question 5

You're creating an Opt-In form for your client. After a new customer submits the subscription form,you want to wait for 24 hours and then send them a follow-up email with a discount offer.How should you create a form rule to accomplish this?

Options :

A : Create a form rule to trigger a custom event. Set up a program to listen for this customer event,wait for 24 hours, then send the follow-up email offer.

B : Create a form rule that directs the new customer to a URL so they can enter their email addressand request the discount coupon.

C : Create a form rule to populate a table with the submitted data, then schedule a campaign 24hours later to send all newly entered subscribers the follow-up email.

D : Create a form rule that schedules a transactional email campaign with the offer 24 hours aftereach form submission.

E : Create a form rule to trigger a follow-up email message to the form submitter. In the form rule,specify a 24-hour delay before sending the email.

Answer: A