Question 1

How should you produce an Insight Report that gives you the total number of individuals (uniqueemail addresses) who clicked a link in an email campaign in the first three days after it was sent?

Options :

A : Measure = Single Clicks, Sent Date = 3 days

B : Measure = Responders, Interval = 3 days

C : Measure = Unique Conversions, Event Date = 3 days

D : Measure = Total Clicks, Interval = 3 days

E : Measure = Responders, Event Date = 3 days

Answer: D

Question 2

Identify three valid data type definitions for defining fields in a Responsys data source. (Choosethree.)

Options :

A : Memo text – unlimited number of characters

B : Time stamp

C : Currency

D : Number

E : Medium text – up to 100 characters

F : Binary string

Answer: A,B,D

Question 3

You want to access cart and browse abandonment events on your ecommerce website and launchpersonalized retargeting marketing programs to your known users.How can you use Rapid Retargeter to capture and expose the events in Responsys in order toaccomplish this?

Options :

A : Pass the event data into a Responsys supplemental table near real time with an API call. Backendtables are then automatically updated, so you can use Filter Designer for targeting.

B : Write the event data into external tables. Batch upload the data into a Responsys supplementaltable via Connect every hour and then use SQL to pull data for personalization.

C : Capture the events and use an API to write them into profile extension tables in the client'sResponsys account and then use SQL to pull data for personalization.

D : After your website is correctly tagged, use the Interaction Events to enter your contacts into aProgram and pass key visitor data as Program Entry Variables.

Answer: A

Question 4

You uploaded into the Responsys Content Library an HTML document and three subdocumentspersonalized with the member level of the subscriber. When you validate the campaign, you get thiserror: "Email Message preview failed because of template execution runtime error, detailed error:property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources."How should you correct this error?

Options :

A : Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPLdirective in every document. Then reupload the documents into the Content Library.

B : You did not select the MEMBER_LEVEL column from the CONTACTS database. In the DatasourcesSection in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matcheswhat is in the HTML code. Responsys will now be able to insert values for that column at run time.

C : The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

D : The HTML coder didn't include the directive and declare the CONTACTS data source ineach document. Enter this into each document, and the error should now be resolved.

Answer: B

Question 5

You're creating an Opt-In form for your client. After a new customer submits the subscription form,you want to wait for 24 hours and then send them a follow-up email with a discount offer.How should you create a form rule to accomplish this?

Options :

A : Create a form rule to trigger a custom event. Set up a program to listen for this customer event,wait for 24 hours, then send the follow-up email offer.

B : Create a form rule that directs the new customer to a URL so they can enter their email addressand request the discount coupon.

C : Create a form rule to populate a table with the submitted data, then schedule a campaign 24hours later to send all newly entered subscribers the follow-up email.

D : Create a form rule that schedules a transactional email campaign with the offer 24 hours aftereach form submission.

E : Create a form rule to trigger a follow-up email message to the form submitter. In the form rule,specify a 24-hour delay before sending the email.

Answer: A