Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?

A company can use statics from social media to predict behavior. What kind of big data strategy is this?

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

In order to be considered as part of a brand's primary audience, a persona must be:

A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale. What is the company trying to calculate?