Question 1

You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIPsubscribers. You learn that VIP subscribers who have spent more than $3,000 are not receivingmessages with the proper promotional code associated with their status level. The amount of moneya subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set ofrules is as follows:- Rule 1: AMT_PURCHASES Greater than 100- Rule 2: AMT_PURCHASES Greater than 1000- Rule 3: AMT_PURCHASES Greater than 3000Identify the solution.

Options :

A : Responsys can't execute rule sets for a dynamic region without a default conditional rule thatinitializes the rule set to zero. You will need to create the following rule to fix this issue:1. DefaultRule 0: AMT_PURCHASES Equals 0

B : The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to3000

C : Responsys executes rules in sequential order, so any subscriber with more than $100 in spendingwill have the content inserted associated with the first rule and the rest of the rules will never beresolved. Either the order of the rules should be reversed or the conditional logic should bechangedto use different operators.

D : Responsys requires that the money data type be assigned, because it doesn't support the numberdata type to be used for monetary values.

Answer: C

Question 2

You are designing a program that requires the use of a value that is not stored in the Responsys datamodel and is only temporarily required for use in the program.What could you use to fulfill this requirement?

Options :

A : Temporary Value Variable

B : Get Data Variable

C : ORA Variable

D : Custom SQL Variable

E : Entry Tracking Variable

Answer: D

Question 3

What three actions must you take to set up your new IP for deliverability success with your majorISPs? (Choose three.)

Options :

A : Do everything possible to remove lapsed, bounced, or old email addresses to increase thepossibility of getting your emails into the inbox.

B : Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.

C : Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.

D : Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within thelast few months, or are known brand advocates.

Answer: A,B,C

Question 4

How can you share a copy of a campaign with key stakeholders at live launch time?

Options :

A : Create a Proof List with their email addresses and then use the Seed List feature in the CampaignWorkbook.

B : Export the campaign from Message Designer, then copy and paste the source HTML in an email tosend to them.

C : Create a Seed Group with their email addresses. In the Audience Selection section of theCampaign Workbook, select this group as your Seed List.

D : Use the RPL proofLaunch () method with each of the recipient’s email addresses as a parameter.

E : Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

Answer: C

Question 5

You uploaded into the Responsys Content Library an HTML document and three subdocumentspersonalized with the member level of the subscriber. When you validate the campaign, you get thiserror: "Email Message preview failed because of template execution runtime error, detailed error:property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources."How should you correct this error?

Options :

A : Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPLdirective in every document. Then reupload the documents into the Content Library.

B : You did not select the MEMBER_LEVEL column from the CONTACTS database. In the DatasourcesSection in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matcheswhat is in the HTML code. Responsys will now be able to insert values for that column at run time.

C : The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

D : The HTML coder didn't include the directive and declare the CONTACTS data source ineach document. Enter this into each document, and the error should now be resolved.

Answer: B

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