Question 1

You want to use Responsys SMS that invites recipients to click a link to a web form to register for aspecial event. You wish to measure clicks and form submissions (conversions).Which four steps should you perform to make this possible? (Choose four.)

Options :

A : You must purchase Premium tracking in order to support link tracking in Responsys.

B : You must select a Responsys link table with the link names and URLs to be used in the SMS message.

C : In the SMS campaign message designer, enable conversion tracking.

D : You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

E : In the SMS campaign message designer, you must enable link tracking for the campaign.

Answer: A,B,C,D

Question 2

How can you share a copy of a campaign with key stakeholders at live launch time?

Options :

A : Create a Proof List with their email addresses and then use the Seed List feature in the CampaignWorkbook.

B : Export the campaign from Message Designer, then copy and paste the source HTML in an email tosend to them.

C : Create a Seed Group with their email addresses. In the Audience Selection section of theCampaign Workbook, select this group as your Seed List.

D : Use the RPL proofLaunch () method with each of the recipient’s email addresses as a parameter.

E : Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

Answer: C

Question 3

You built a seed group with three records to test combinations of data during campaign proof testing.All fields required for personalization are populated with test datA. But when you try to preview orproof launch a promotional email campaign, an error message states that the proof list is empty.Why is this happening?

Options :

A : You must have missed populating some of the fields being used for personalization in the records.Check the data in the seed group for completeness.

B : The seed group is corrupted. You must delete and re-create the seed group with the test datadesired.

C : You can only launch emails to a seed list; you cannot preview or send a proof launch to the seedlist records.

D : When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out,Responsys will suppress displaying personalization in preview mode or sending emails to thosecontacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.

Answer: A

Question 4

You want to access cart and browse abandonment events on your ecommerce website and launchpersonalized retargeting marketing programs to your known users.How can you use Rapid Retargeter to capture and expose the events in Responsys in order toaccomplish this?

Options :

A : Pass the event data into a Responsys supplemental table near real time with an API call. Backendtables are then automatically updated, so you can use Filter Designer for targeting.

B : Write the event data into external tables. Batch upload the data into a Responsys supplementaltable via Connect every hour and then use SQL to pull data for personalization.

C : Capture the events and use an API to write them into profile extension tables in the client'sResponsys account and then use SQL to pull data for personalization.

D : After your website is correctly tagged, use the Interaction Events to enter your contacts into aProgram and pass key visitor data as Program Entry Variables.

Answer: A

Question 5

You are designing a program that requires the use of a value that is not stored in the Responsys datamodel and is only temporarily required for use in the program.What could you use to fulfill this requirement?

Options :

A : Temporary Value Variable

B : Get Data Variable

C : ORA Variable

D : Custom SQL Variable

E : Entry Tracking Variable

Answer: D