Question 1

Identify three valid data type definitions for defining fields in a Responsys data source. (Choosethree.)

Options :

A : Memo text – unlimited number of characters

B : Time stamp

C : Currency

D : Number

E : Medium text – up to 100 characters

F : Binary string

Answer: A,B,D

Question 2

When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitorcompletes a transaction, conversion credit will be attributed to the sourcing campaign by default.Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie inorder to eliminate potential duplicate reporting?

Options :

A : action=last

B : tracking-once

C : tracking=first

D : action=single

E : action=once

Answer: B

Question 3

You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIPsubscribers. You learn that VIP subscribers who have spent more than $3,000 are not receivingmessages with the proper promotional code associated with their status level. The amount of moneya subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set ofrules is as follows:- Rule 1: AMT_PURCHASES Greater than 100- Rule 2: AMT_PURCHASES Greater than 1000- Rule 3: AMT_PURCHASES Greater than 3000Identify the solution.

Options :

A : Responsys can't execute rule sets for a dynamic region without a default conditional rule thatinitializes the rule set to zero. You will need to create the following rule to fix this issue:1. DefaultRule 0: AMT_PURCHASES Equals 0

B : The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to3000

C : Responsys executes rules in sequential order, so any subscriber with more than $100 in spendingwill have the content inserted associated with the first rule and the rest of the rules will never beresolved. Either the order of the rules should be reversed or the conditional logic should bechangedto use different operators.

D : Responsys requires that the money data type be assigned, because it doesn't support the numberdata type to be used for monetary values.

Answer: C

Question 4

An SSH2 key pair can be created to be used for authentication to establish a secure connectionbetween your server and the Oracle file server.Which key from the client key pair must you send to Responsys?

Options :

A : Private

B : Public

C : Secure

D : Master

Answer: B

Question 5

How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

Options :

A : Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.

B : In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

C : An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.

D : An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

Answer: D