Question 1

You discovered that your main competitor's employees are subscribed to receive your promotionalcampaigns directly to their work email addresses.What should you do in Responsys to prevent your campaigns from being sent to the work emailaddresses of the competitor's employees, although this is not a complete solution?

Options :

A : Create a Non-Competitor Program using Program Designer.

B : Periodically run the scrub utility and delete all email addresses from your competitor-s domain.

C : Search the list for the domain name of the competitor and select the block option for each userthat is found.

D : In the Account Admin screen, select Define email domain rules and create an audience exclusionby entering the competitor-s domain name.

Answer: B

Question 2

You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIPsubscribers. You learn that VIP subscribers who have spent more than $3,000 are not receivingmessages with the proper promotional code associated with their status level. The amount of moneya subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set ofrules is as follows:- Rule 1: AMT_PURCHASES Greater than 100- Rule 2: AMT_PURCHASES Greater than 1000- Rule 3: AMT_PURCHASES Greater than 3000Identify the solution.

Options :

A : Responsys can't execute rule sets for a dynamic region without a default conditional rule thatinitializes the rule set to zero. You will need to create the following rule to fix this issue:1. DefaultRule 0: AMT_PURCHASES Equals 0

B : The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to3000

C : Responsys executes rules in sequential order, so any subscriber with more than $100 in spendingwill have the content inserted associated with the first rule and the rest of the rules will never beresolved. Either the order of the rules should be reversed or the conditional logic should bechangedto use different operators.

D : Responsys requires that the money data type be assigned, because it doesn't support the numberdata type to be used for monetary values.

Answer: C

Question 3

You want to access cart and browse abandonment events on your ecommerce website and launchpersonalized retargeting marketing programs to your known users.How can you use Rapid Retargeter to capture and expose the events in Responsys in order toaccomplish this?

Options :

A : Pass the event data into a Responsys supplemental table near real time with an API call. Backendtables are then automatically updated, so you can use Filter Designer for targeting.

B : Write the event data into external tables. Batch upload the data into a Responsys supplementaltable via Connect every hour and then use SQL to pull data for personalization.

C : Capture the events and use an API to write them into profile extension tables in the client'sResponsys account and then use SQL to pull data for personalization.

D : After your website is correctly tagged, use the Interaction Events to enter your contacts into aProgram and pass key visitor data as Program Entry Variables.

Answer: A

Question 4

An SSH2 key pair can be created to be used for authentication to establish a secure connectionbetween your server and the Oracle file server.Which key from the client key pair must you send to Responsys?

Options :

A : Private

B : Public

C : Secure

D : Master

Answer: B

Question 5

How should you produce an Insight Report that gives you the total number of individuals (uniqueemail addresses) who clicked a link in an email campaign in the first three days after it was sent?

Options :

A : Measure = Single Clicks, Sent Date = 3 days

B : Measure = Responders, Interval = 3 days

C : Measure = Unique Conversions, Event Date = 3 days

D : Measure = Total Clicks, Interval = 3 days

E : Measure = Responders, Event Date = 3 days

Answer: D