Question 1

Which three steps should you take to set up your client's data model to support email campaignsduring data discovery implementation? (Choose three.)

Options :

A : Ensure that field names are not duplicated in profile lists and profile extension tables to avoidconfusion during personalization or targeting steps in the Responsys campaign design process.

B : Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in thecontacts list.

C : Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used formessaging.

D : Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ orEMAIL_ADDRESS_field in the contacts list

E : Encourage your client to add as many custom fields as possible to the profile list to increaseprocessing efficiency, thereby eliminating the need for profile extension tables.

Answer: A,D

Question 2

You built a seed group with three records to test combinations of data during campaign proof testing.All fields required for personalization are populated with test datA. But when you try to preview orproof launch a promotional email campaign, an error message states that the proof list is empty.Why is this happening?

Options :

A : You must have missed populating some of the fields being used for personalization in the records.Check the data in the seed group for completeness.

B : The seed group is corrupted. You must delete and re-create the seed group with the test datadesired.

C : You can only launch emails to a seed list; you cannot preview or send a proof launch to the seedlist records.

D : When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out,Responsys will suppress displaying personalization in preview mode or sending emails to thosecontacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.

Answer: A

Question 3

Your customer would like an Entry Tracking Variable that is usually not stored. They want it forvarious programs and it should be stored in a PET table. How should you achieve this?

Options :

A : It is not possible to store an Entry Tracking variable in a PET table.

B : Locate the program with the Entry Tracking Variable and configure a Get Data to store the value inthe specified PET table.

C : Locate the program with the Entry Tracking Variable and configure a Set Data to store the value inthe specified PET table.

D : Locate the Entry Tracking Variable in the supplemental table and write a SQL statement thatinserts the value in the PET table.

Answer: D

Question 4

You have a requirement to create a program that allows for the same RIID_ to have multipleenactments in it, each with a unique enactment value.What should you use to accomplish this?

Options :

A : This is not possible, because RIID_ is the only variable that can be used as an identifier for aprogram.

B : This is not possible, because only one RIID_ can be in a program at a time.

C : Custom Event

D : Entry Tracking Variable

E : Custom SQL Variable

Answer: D

Question 5

You want to use Responsys SMS that invites recipients to click a link to a web form to register for aspecial event. You wish to measure clicks and form submissions (conversions).Which four steps should you perform to make this possible? (Choose four.)

Options :

A : You must purchase Premium tracking in order to support link tracking in Responsys.

B : You must select a Responsys link table with the link names and URLs to be used in the SMS message.

C : In the SMS campaign message designer, enable conversion tracking.

D : You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

E : In the SMS campaign message designer, you must enable link tracking for the campaign.

Answer: A,B,C,D