Question 1

When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitorcompletes a transaction, conversion credit will be attributed to the sourcing campaign by default.Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie inorder to eliminate potential duplicate reporting?

Options :

A : action=last

B : tracking-once

C : tracking=first

D : action=single

E : action=once

Answer: B

Question 2

Where should you place the file that you want to import when configuring the Connect job thatimports profile list data that must be merged into Responsys?

Options :

A : The file to be imported should be located on any cloud server

B : The file to be imported should be on the SFTP server dedicated for Responsys.

C : The file to be imported should be located on your hard drive.

D : The file to be imported should be located in the Connect data warehouse in Responsys.

Answer: D

Question 3

Which three steps should you take to set up your client's data model to support email campaignsduring data discovery implementation? (Choose three.)

Options :

A : Ensure that field names are not duplicated in profile lists and profile extension tables to avoidconfusion during personalization or targeting steps in the Responsys campaign design process.

B : Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in thecontacts list.

C : Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used formessaging.

D : Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ orEMAIL_ADDRESS_field in the contacts list

E : Encourage your client to add as many custom fields as possible to the profile list to increaseprocessing efficiency, thereby eliminating the need for profile extension tables.

Answer: A,D

Question 4

You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIPsubscribers. You learn that VIP subscribers who have spent more than $3,000 are not receivingmessages with the proper promotional code associated with their status level. The amount of moneya subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set ofrules is as follows:- Rule 1: AMT_PURCHASES Greater than 100- Rule 2: AMT_PURCHASES Greater than 1000- Rule 3: AMT_PURCHASES Greater than 3000Identify the solution.

Options :

A : Responsys can't execute rule sets for a dynamic region without a default conditional rule thatinitializes the rule set to zero. You will need to create the following rule to fix this issue:1. DefaultRule 0: AMT_PURCHASES Equals 0

B : The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to3000

C : Responsys executes rules in sequential order, so any subscriber with more than $100 in spendingwill have the content inserted associated with the first rule and the rest of the rules will never beresolved. Either the order of the rules should be reversed or the conditional logic should bechangedto use different operators.

D : Responsys requires that the money data type be assigned, because it doesn't support the numberdata type to be used for monetary values.

Answer: C

Question 5

Identify three valid data type definitions for defining fields in a Responsys data source. (Choosethree.)

Options :

A : Memo text – unlimited number of characters

B : Time stamp

C : Currency

D : Number

E : Medium text – up to 100 characters

F : Binary string

Answer: A,B,D