Question 1

You are researching the launch of a new product and want to cross-sell to your current customer base to see if

there is an audience that could be a good fit for the new product.

You need to better understand the behaviors, demographics, and investigate several audiences for your client.

Which audiences do you analyze in Audience Insights?

Select all that apply.

Choose ALL answers that apply

Options :

A : You should research all users on Facebook with certain characteristics that match your target market.

B : You should research people connected to your Fan Page.

C : You should upload a customer database and analyze their behaviors.

D : People who have viewed a view post on your Fan Page.

Answer: A,B

Question 2

What are some of the benefits of using "Reach and Frequency" buying option on Facebook?

Select all that apply.

Choose ALL answers that apply.

Options :

A : Predictability and control over frequency

B : Predictability and control over reach and CPM.

C : Include Instagram as placement.

D : Define how much you want to spend each day.

E : Launch marketing campaigns to customer databases.

Answer: A,B,C,D

Question 3

You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting

your pixel events correctly.

What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?

(Select 3 that apply.)

Choose ALL answers that apply

Options :

A : You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly. What are some tools you can use to troubleshoot your pixel and make sure it-s collecting your events properly? (Select 3 that apply.) Choose ALL answers that apply

B : You should install the Facebook Pixel Helper chrome extension to verify your pixel event.

C : You should check your campaigns to see if they are showing events.

D : You can track events and debug your pixel through Facebook-s Analytics dashboard

E : You should install a second pixel and make sure it works properly

Answer: A,B,D

Question 4

What are the different data sources you can add and remove from your Business Manager?

(Select all 5 that apply.)

Choose ALL answers that apply.

Options :

A : Catalogs

B : Offline event sets

C : Shared audiences

D : Pixels

E : Fan Pages

F : Ad Accounts

G : Users

H : Properties

Answer: A,B,C,D

Question 5

Estimated Ad Recall Lift is shown in the Results Manager for which objectives?

Choose ALL answers that apply.

Options :

A : Brand Awareness

B : Video Views

C : Store Visits

D : Post Engagement

E : Conversions

Answer: A,B,D

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