By shifting the focus to other benefits of sustainable practices, such as cost savings or quality

By downplaying the environmental impact of non-sustainable options

By providing transparent information about the company-s sustainability practices and certifications

By offering incentives or discounts for customers who express doubts about sustainability

To secure government contracts.

To showcase a company-s environmental impact and sustainability efforts.

To increase market share.

To attract new employees.

Sharing generic sustainability statements without any specific actions.

Highlighting the increased profits achieved through unsustainable practices.

Giving vague promises without any concrete plans.

Providing data on energy savings or waste reduction achieved.

It creates a sense of shared responsibility and community around sustainability efforts

It generates positive word-of-mouth and referrals for the business

It allows for valuable feedback and insights on how to improve sustainable practices

It increases customer satisfaction and loyalty by involving them in decision-making processes

Ignoring social impacts and focusing on profit alone

Considering social and environmental impacts alongside financial performance

Overconsumption of resources

Focusing solely on financial performance