Question 1

What is the purpose of creating a measurement framework for Adobe Analytics?

Options :

A : To measure the effectiveness of marketing efforts

B : To improve search engine rankings

C : To increase website traffic

D : To track user behavior

Answer: A

Question 2

In solution design, what is the role of a data layer in implementing Adobe Analytics?

Options :

A : To develop a post-implementation plan

B : To provide real-time data visualization

C : To capture and pass data to Adobe Analytics

D : To conduct site audits

Answer: C

Question 3

In the context of auditing sites for analytics, what does the term "tagging" refer to?

Options :

A : Analyzing user behavior on social media platforms

B : Attaching metadata to website images

C : Implementing tracking codes on web pages

D : Optimizing website loading speed

Answer: C

Question 4

In the post-implementation phase, what is the role of the Adobe Analytics Architect Master in terms of client communication?

Options :

A : Constantly asking for new business requirements

B : Managing client expectations and addressing any concerns

C : Auditing the client-s internal processes

D : Acting as a technical support hotline

Answer: B

Question 5

When investigating client needs, which of the following is NOT a common type of question to ask?

Options :

A : What are the business goals?

B : How is success measured?

C : Who are the target customers?

D : What color scheme should be used?

Answer: D