Question 1

Refer to the exhibit:

What is a valid interpretation of this Segment Comparison between Purchasers and Non-Purchasers segments?

Options :

A : Video Views/Visitors is the most statistically significant difference between the two segments.

B : On average, Purchasers view 81 % more videos than Non-Purchasers.

C : Purchasers are 81 % more likely to complete a Video View than Non-Purchasers.

Answer: B

Question 2

A client requests a donut chart of the top 10 cities. The analyst creates the following Freeform table.

The following donut chart was already created, but only shows five cities and an "Other" bucket.

What is the correct way to show all 10 cities in the same donut visualization?

Options :

A : Right-click the visualization to set the item limit to 10.

B : Click on the "Other" bucket label to unhide the list of elements in this bucket

C : Change the source freeform table to limit the amount of records

D : Open the visualization settings in the top right visualization menu, and set the item limit to 10.

Answer: D

Question 3

After selecting the "Make this an Experience Cloud Audience" setting in the Segment Builder, which statement Is true?

Options :

A :

Once a visitor qualifies for the audience share from Analytics, there is a 2 - 4 hour delay before that information is actionable in Target, Advertising Cloud, and Campaign.

B : Audiences shared to the Experience Cloud from Analytics cannot exceed 20 million audience members.

C : Sharing a Segment with Audience Manager on a Server-to-Server Connection will not generate duplicate activities.

Answer: B

Question 4

Which is a benefit of using a Virtual Report Suite?

Options :

A : Business users in your organization always see only the segmented data that is relevant to them.

B : It provides the ability to freely customize variable allocation settings and variable names per Virtual Report Suite.

C : Real-time reporting allows users to respond to trends within minutes of data collection.

Answer: A

Question 5

Analyzing the data in the image below, a data analyst verifies that the report of "entries" per page, shows that the "HomePage A" page is responsible for only 3.4% of the total "entries" to the site:

When comparing this information with the Occurrences per Entry Pages report below, it verifies that the

"Homepage A" page has 4.5% of the total Occurrences of the Entry Pages:

Based on both the images and knowledge on the standard metrics of Adobe Analytics, which statement is

correct?

Options :

A : The Entries metric refers to entries on a given page, and is counted every time the page loads on a visit.

B : The Entry Page Dimension refers exclusively to the first page that a visitor lands on the site on every visit, so there are distortions regarding the period of analysis.

C : Occurrences refers to all hits associated with a particular entry page, also counting events triggered throughout the session.

Answer: C