Question 1

A client would like to implement tracking on their product forms to assess performance of their financial products. They have 20 product flows, and they want to understand how many times a flow has been started and completed for each product.

What should the Analytics developer recommend to meet these requirements in the most efficient manner?

Options :

A : Use one unique pageName for each step of each product.

B : Use one distinct custom event for each product, and for flow start and each flow completion.

C : Use a custom property to track the step and a processing rule to populate the product variable.

D : Use one eVar to define the flow name, one custom events for the start and one custom event for the end.

Answer: D

Question 2

A developer needs to have a rule fire as late as possible upon the initial view of the page.

Which event type is the latest to load?

Options :

A : DOM ready

B : Library Load

C : Window Loaded

D : Page Bottom

Answer: C

Question 3

How would an Analytics developer calculate Order Conversion Rate, a Key Performance Indicator (KPI)?

Options :

A : Calculate the percentage of all visits that visited the checkout page.

B : Calculate the percentage of all visits where the user added something to the cart.

C : Calculate the percentage of all visits that resulted in a purchase event.

Answer: C

Question 4

A hit comes in with the currency of British Pounds (GBP) and revenue of 19.95. The base currency for the report suite is United States dollars (USD).

What value is stored in Adobe Analytics?

Options :

A : 19.95 converted to BGP

B : 19.95 converted to USD

C : 19.95 in GBP

D : 19.95 in USD

Answer: B

Question 5

A client has a hybrid native app that opens mobile web content the app.

Which method should be used to ensure that visitors are not identified separately as they move between the native and mobile web pages?

Options :

A : visitorAppendToURL()

B : VisitorMarkitingCloudID()

C : VisitorSyncIdentifiers()

D : visitorgetIDs

Answer: A