Question 1

Which feature in Adobe Campaign Standard is used to automate the process of sending personalized and targeted messages to subscribers?

Options :

A : Dynamic content

B : Real-time reporting

C : A/B testing

D : Automated workflows

Answer: D

Question 2

What is the role of a call-to-action button on a landing page?

Options :

A : Provide information about the product or service

B : Encourage visitors to browse the website

C : Offer discounts to visitors

D : Prompt visitors to take a specific action

Answer: D

Question 3

Which of the following is a commonly used delivery mechanism for marketing campaigns?

Options :

A : Radio advertisements

B : Television commercials

C : SMS messaging

D : Direct mail campaigns

Answer: C

Question 4

Which data management practice focuses on maintaining data accuracy and consistency in Adobe Campaign Standard?

Options :

A : Data transformation

B : Data enrichment

C : Data segmentation

D : Data validation

Answer: D

Question 5

What is the role of data integration in Adobe Campaign Standard's data modeling process?

Options :

A : To combine data sources for holistic insights

B : To automate email delivery schedules

C : To keep data isolated

D : To limit data accessibility

Answer: A