Question 1

What is the role of a call-to-action button on a landing page?

Options :

A : Provide information about the product or service

B : Encourage visitors to browse the website

C : Offer discounts to visitors

D : Prompt visitors to take a specific action

Answer: D

Question 2

What is a best practice for optimizing the design of a landing page in Adobe Campaign?

Options :

A : Including irrelevant content

B : Only using text with no images

C : Using low-quality visuals

D : Ensuring a clear hierarchy of information and elements

Answer: D

Question 3

In data management for Adobe Campaign Standard, what is the purpose of data cleansing?

Options :

A : To overwhelm customers with emails

B : To collect irrelevant data

C : To track email open rates only

D : To purify and correct data inconsistencies

Answer: D

Question 4

In the context of marketing campaign management, what does A/B testing refer to?

Options :

A : Testing two different landing page designs simultaneously

B : Testing two versions of the same element to see which performs better

C : Sending the same email campaign to two different customer segments

D : Comparing the effectiveness of two different ad placements

Answer: B

Question 5

How can data modeling and management contribute to the overall success of marketing campaigns in Adobe Campaign Standard Developer Expert?

Options :

A : By automating email responses

B : By analyzing social media trends

C : By improving website design

D : By enabling targeted customer communication

Answer: D

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