Question 1

A campaign business practitioner needs to build an A/B test email campaign for two different promotions. By the theme that generates the most website visits, which email metric indicates the winning promotion theme?

Options :

A : Highest Click through rate

B : Lowest unsubscribe rate

C : Highest open rate

D : Lowest activity rate

Answer: A

Question 2

What should a Practitioner use to add recipients by using the Adobe Campaign client?

Options :

A : the 'Edit' tab of the Recipients schema under Administration – Configuration – Data schemas

B : 'Import Package' under 'Tools' drop down menu – Advanced menu option

C : the 'Data' tab of the Recipients schema under Administration – Configuration – Data schemas

D : the 'Recipients' form under Profiles and Targets – Recipients

Answer: A

Question 3

A new sample file is needed for a data loading process with a new layout. You have clicked auto detect format. What step you should take?

Options :

A : Load a file from your local machine to test the format

B : Verify the file format, specifically date formats that need to be set correctly

C : You can move forward, auto detect formats the file properly

D : You should create a new data loading process and leave the original intact for future use

Answer: B

Question 4

A practitioner has created an approval activity in a workflow. The multiple approval option is selected. The approval activity is assigned to a group of two operators. One of the operators approves the request and the other rejects. Which branch of the approval activity is run?

Options :

A : The No Branch is run.

B : Neither Branch is run.

C : The Yes Branch is run.

D : Both the Yes and No Branch are run.

Answer: C

Question 5

Campaign requirements state that a random selection of 20% of recipients be withheld from the targeting population to receive a different creative treatment in another campaign. How should the business practitioner configure the workflow?

Options :

A : Use the workflow properties to configure the random sample and it will be posted to the folder

B : Use a query activity to select the random selection and a list update activity to house the sample

C : Use a split activity to select the random sample and a list update activity to house the sample

D : Use a delivery activity to select the random sample and it will be posted the delivery logs

Answer: B