Question 1

What is the purpose of setting an activity execution mode to 'Enable but do not execute'?

Options :

A : to examine records coming into the activity

B : to dynamically reconfigure the activity

C : to step into the activity and execute stepwise

D : to skip the activity and continue workflow execution

Answer: C

Question 2

In the Tracking Indicators report, which metric identifies how many of the targeted recipients opened a delivery?

Options :

A : Sum of opens for the population reached

B : Distinct opens for the population reached

C : Distinct clicks for the population reached

D : Recipient clicks for the population reached

Answer: B

Question 3

What is the purpose of configuring a campaign with start and end date?

Options :

A : To ensure that dates show on campaign calendar

B : To ensure that the campaign works only between those dates

C : These dates are used for tracking purpose only

D : To sequence campaign delivery

Answer: D

Question 4

A business practitioner needs to perform an A/B test, sending test variant A to 10% and test variant B to 10%, after a period of 2 hours. The campaign workflow should automatically assess the higher-performing delivery based on the best open and clickthrough ratio and deploy the winning variant to the remaining 80% of the target recipient population. What is the most appropriate delivery indicator to use to ensure the winning delivery is selected?

Options :

A : indicators/@recipientClickRatio

B : indicators/@amount

C : indicators/@estimatedRecipientOpenRatio

Answer: C

Question 5

How would you send a proof to the ''Holiday Marketing Team'' list for approvals?

Options :

A : You cannot send the proof to the lists

B : Select the list from the send a Proof menu

C : Enter the email addressed into the ''To:'' line

D : Select the email addresses from the recipient table

Answer: D