Question 1

A business practitioner is creating a multi-touch campaign using two workflows. The second delivery in the second workflow needs to target the population targeted in the first delivery.

How would a business practitioner design a workflow to meet this requirement?

Options :

A : Execute the same Query prior to the second delivery to target the same population

B : Use an external signal to execute the second workflow, and send the target population in the signal

C : Use a file to store the target population of the first delivery, load the data file into the second workflow and target the population from the file in the second delivery

D : Use a list to capture the target population of the first delivery and target that list in the second delivery

Answer: D

Question 2

What is the purpose of configuring a campaign with start and end date?

Options :

A : To ensure that dates show on campaign calendar

B : To ensure that the campaign works only between those dates

C : These dates are used for tracking purpose only

D : To sequence campaign delivery

Answer: D

Question 3

Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?

Options :

A : delivery logs

B : tracking logs

C : approval logs

D : exclusion logs

Answer: B

Question 4

Which is mandatory when creating a new campaign?

Options :

A : Channel

B : Plan

C : Label

D : Start date

Answer: C

Question 5

Why should a campaign business practitioner add a compliment to a split?

Options :

A : To analyze the order of the split selection

B : To analyze content selected in the split

C : To analyze records remaining from the split

D : To analyze rejected records

Answer: C