Question 1

Which feature in Adobe Audience Manager provides insights into audience overlap across different segments?

Options :

A : Segment IQ

B : Overlap Reports

C : Data Warehouse

D : Data Connectors

Answer: B

Question 2

What is meant by suppression rules in relation to segmentation and activation in Adobe Audience Manager?

Options :

A : Rules that limit the use of first-party data for segmentation

B : Rules that prioritize users based on their location

C : Rules that prevent certain users from being targeted in campaigns

D : Rules that require users to actively opt-in to receive ads

Answer: C

Question 3

During implementation analysis, what role does data governance play in ensuring compliance and data quality?

Options :

A : All of the above

B : Data governance ensures compliance with privacy regulations

C : Data governance establishes security protocols

D : Data governance defines access controls and permissions

Answer: A

Question 4

Why is it important to regularly monitor and refine audience segments in Adobe Audience Manager?

Options :

A : To obtain general industry insights

B : To exclude first-party data from segmentation

C : To increase overall website traffic

D : To ensure targeted campaigns remain effective

Answer: D

Question 5

What is the purpose of segmenting an audience in Adobe Audience Manager?

Options :

A : To target specific groups of users with personalized content

B : To design the user interface

C : To track user behavior on the website

D : To optimize SEO performance

Answer: A

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