Question 1

What is a common method used for activating segments in Adobe Audience Manager for targeting campaigns?

Options :

A : Lookalike modeling

B : Dynamic content insertion

C : Real-time bidding

D : Email marketing

Answer: C

Question 2

Which feature in Adobe Audience Manager allows users to create audience segments based on specific rules and criteria?

Options :

A : Exporting Profiles

B : Data Ingestion

C : Online Data Integration

D : Trait Builder

Answer: D

Question 3

How can marketers monitor the performance of activated audience segments in Adobe Audience Manager?

Options :

A : By conducting focus groups with target audience members

B : By exporting data to external analytics platforms

C : By tracking social media mentions of the brand

D : By analyzing engagement metrics in real-time

Answer: D

Question 4

When designing a solution in Adobe Audience Manager, what role does data privacy and compliance play?

Options :

A : It is not important

B : It is optional

C : It is only relevant to reporting

D : It is a crucial aspect

Answer: D

Question 5

How can you ensure the accuracy of segment data in Adobe Audience Manager?

Options :

A : All of the above

B : Use data validation tools

C : Regularly update segment criteria

D : Remove inactive users from the segment

Answer: A