Question 1

Which of the following is NOT a key aspect of campaign administration in Adobe Advertising Search?

Options :

A : Ad scheduling

B : Ad placement

C : Audience segmentation

D : Campaign optimization

Answer: B

Question 2

When analyzing the performance of an advertising campaign, what does CTR stand for?

Options :

A : Customer Targeting Relationship

B : Cost-Per-Return

C : Click-Through Rate

D : Conversion Tracking Rate

Answer: C

Question 3

How can you leverage automation in portfolio optimizations?

Options :

A : By using machine learning algorithms to optimize campaigns

B : By setting a fixed budget for all ad variations

C : By manually adjusting bids for each campaign

D : By pausing all campaigns to analyze performance data

Answer: A

Question 4

When analyzing portfolio performance in Adobe Advertising Search, which metrics provide valuable insights for optimization?

Options :

A : Website traffic and social media engagement

B : Cost per acquisition (CPA) and return on ad spend (ROAS)

C : Email subscribers and click-through rates

D : Total campaign spend and ad impressions

Answer: B

Question 5

What is the benefit of using ad testing in campaign administration?

Options :

A : To create new campaigns

B : To optimize ad delivery

C : To target specific locations

D : To track ad performance

Answer: B