Question 1

What is a portfolio in the context of Adobe Advertising Search Business Practitioner Professional?

Options :

A : A collection of social media accounts

B : A list of website analytics

C : A set of email templates

D : A group of similar campaigns

Answer: D

Question 2

What is the purpose of optimizations in Adobe Advertising Search?

Options :

A : To improve campaign performance

B : To maximize campaign spending

C : To increase ad impressions

D : To target a broader audience

Answer: A

Question 3

How can ad performance be optimized in Adobe Advertising Search?

Options :

A : By analyzing reports and making data-driven decisions

B : By consistently changing ad copy

C : By targeting a broad audience

D : By ignoring key metrics

Answer: A

Question 4

Which bidding strategy is commonly used in portfolio optimization to maximize conversions?

Options :

A : Cost-per-click (CPC)

B : Cost-per-acquisition (CPA)

C : Cost-per-view (CPV)

D : Viewable cost-per-thousand impressions (vCPM)

Answer: B

Question 5

How can you leverage automation in portfolio optimizations?

Options :

A : By using machine learning algorithms to optimize campaigns

B : By setting a fixed budget for all ad variations

C : By manually adjusting bids for each campaign

D : By pausing all campaigns to analyze performance data

Answer: A