Question 1

Which of the following metrics is critical in assessing customer engagement with an ad?

Options :

A : Impressions

B : Website URL

C : Click-through rate (CTR)

D : Customer service ticket resolution time

Answer: C

Question 2

Why is it essential to integrate data from multiple sources for comprehensive campaign analysis?

Options :

A : To gain a holistic view of campaign performance and make informed decisions

B : To automate ad creative revisions

C : To track customer service inquiries

D : To optimize ad placements

Answer: A

Question 3

What optimization technique can be used to improve the relevancy and performance of display ads?

Options :

A : Displaying ads on random sites

B : Retargeting

C : Including irrelevant keywords

D : Increasing the ad frequency cap

Answer: B

Question 4

How can users ensure effective ad delivery and reach when setting up campaigns in Adobe Advertising DSP?

Options :

A : By ignoring ad placement options

B : By selecting relevant targeting options

C : By excluding all audience segments

D : By targeting a broad audience

Answer: B

Question 5

What term describes the process of analyzing campaign data to make informed decisions for optimization?

Options :

A : Data mining

B : Bid adjustment

C : Data transformation

D : Campaign modification

Answer: A