Question 1

Which marketing channels might be recommended when supplying recommendations for campaigns to reach a younger demographic?

Options :

A : Direct mailers and billboards

B : Telemarketing campaigns

C : Social media platforms and influencers

D : Radio and newspaper ads

Answer: C

Question 2

Which of the following metrics is critical in assessing customer engagement with an ad?

Options :

A : Impressions

B : Website URL

C : Click-through rate (CTR)

D : Customer service ticket resolution time

Answer: C

Question 3

When suggesting recommendations for campaign optimization, which of the following factors should be considered the most important?

Options :

A : Time of day

B : Target audience

C : Creative assets

D : Budget constraints

Answer: B

Question 4

What is the purpose of conducting channel performance analysis in Adobe Advertising DSP?

Options :

A : To schedule reports

B : To understand the effectiveness of marketing channels

C : To increase bid strategies

D : To optimize ad creative

Answer: B

Question 5

How can advertisers use funnel analysis in Adobe Advertising DSP for reporting and analysis?

Options :

A : To analyze the performance of a campaign based on geographic location

B : To target users who have previously interacted with an ad on social media

C : To monitor the progression of users through different stages of the conversion process

D : To determine the frequency at which users engage with an ad

Answer: C