Question 1

When you clone a program all the assets will be in DRAFT mode.

Options :

A : False

B : True

Answer: A

Question 2

How would a marketer create a Static List in Adobe Marketo Engage?

Options :

A : Use Add to Engagement List in an Engagement Program.

B : Use the Add to List flow step in a Smart Campaign.

C : Create a List in the Database or in the Program.

Answer: C

Question 3

Which two columns on the Program Performance Report are calculated using acquisition program?

Options :

A : Revenue per New Name

B : Cost per New Name (USD)

C : Cost per Member (USD)

D : Total Members

E : New Names

F : Revenue per Member (USD)

Answer: B,E

Question 4

A marketing manager launches an Email Program A/B Test with the test type of Whole Email. They follow best practices when selecting the winning criteria.

Based on Email Program A/B Test Dashboard, which variant is the winning version?

Options :

A : Variant

B : Variant A

C : Variant C

Answer: C

Question 5

A marketing manager finds a person in the Database whose Marketing Qualified date has changed. The

manager needs to identify the source and reason for the value change.

Where can this information be accessed?

Options :

A : In the person-s activity log

B : In a report

C : In a Smart List

Answer: A

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