Question 1

Which of the following tasks can be performed by an administrator in the Adobe Real-Time Customer Data Platform?

Options :

A : Importing data into the platform

B : Running marketing campaigns

C : Creating customer segments

D : Monitoring system performance

Answer: A

Question 2

What is the primary purpose of data architecture in an Adobe Real-Time Customer Data Platform?

Options :

A : Optimizing website performance

B : Storing and organizing data

C : Creating email campaigns

D :

Managing customer profiles

Answer: B

Question 3

What is the main goal of segmentation in marketing?

Options :

A : To personalize marketing messages for specific customer groups

B : To increase customer loyalty

C : To send generic messages to the entire customer base

D : To decrease customer engagement

Answer: A

Question 4

What are the key components of a data architecture?

Options :

A : Data governance, data visualization, and data analytics

B : Data ingestion, data transformation, and data activation

C : Data storage, data processing, and data security

D : Data warehousing, data lakes, and data marts

Answer: C

Question 5

How does a real-time customer profile contribute to customer retention strategies?

Options :

A : By identifying at-risk customers

B : By optimizing server bandwidth

C : By managing internal communications

D : By tracking competitor advertising

Answer: A