Question 1

What role does AI play in segmentation in Adobe Real-Time Customer Data Platform?

Options :

A : AI is responsible for data governance

B : AI helps with identifying patterns and trends

C : AI is not utilized in segmentation

D : AI assists in email activation

Answer: B

Question 2

Why is data validation and cleansing an important step in the data ingestion process?

Options :

A : To increase the volume of data

B : To create customer segments

C : To ensure data accuracy and quality

D : To speed up the data processing

Answer: C

Question 3

Which of the following tasks can be performed by an administrator in the Adobe Real-Time Customer Data Platform?

Options :

A : Importing data into the platform

B : Running marketing campaigns

C : Creating customer segments

D : Monitoring system performance

Answer: A

Question 4

Which data architecture component is responsible for ensuring consistent, accurate, and reliable data across the organization?

Options :

A : Data Warehouse

B : Master Data Management

C : Data Mart

D : Data Lake

Answer: B

Question 5

What role does metadata play in data architecture?

Options :

A : Managing access control

B : Storing operational data

C : Securing data transfer

D : Providing context and description for data

Answer: D