Question 1

What is the main goal of segmentation in marketing?

Options :

A : To personalize marketing messages for specific customer groups

B : To increase customer loyalty

C : To send generic messages to the entire customer base

D : To decrease customer engagement

Answer: A

Question 2

Which data architecture component is responsible for maintaining the quality, security, and integrity of data?

Options :

A : Data governance

B : Data warehouse

C : Data visualization

D : Data ingestion

Answer: A

Question 3

In the context of activation, what does the term "multi-channel marketing" refer to?

Options :

A : Using a single marketing channel for all campaigns

B : Relying on social media platforms for all marketing efforts

C : Utilizing a mix of online and offline marketing channels

D : Focusing solely on traditional marketing channels

Answer: C

Question 4

What is the purpose of governance in the context of AD0-E605 Adobe Real-Time Customer Data Platform Developer Expert?

Options :

A : Implementing data security

B : Data visualization

C : Managing customer profiles

D :

Ensuring data accuracy

Answer: A

Question 5

How can segmentation assist in improving customer retention?

Options :

A : By sending irrelevant marketing messages

B : By ignoring customer preferences

C : By targeting inactive customers

D : By providing personalized offers based on behavior

Answer: D