Question 1

When using Offer Decisioning, why is it important to consider customer segmentation?

Options :

A : To limit the number of offers sent to customers

B : To ignore customer preferences

C : To send the same offer to all customers

D : To personalize offers based on customer segments

Answer: D

Question 2

What is the primary goal of Adobe Experience Platform?

Options :

A : Creating animated videos

B : Delivering personalized customer experiences

C : Managing email campaigns

D : Optimizing website SEO

Answer: B

Question 3

What type of content can be created using Content Authoring in Adobe Journey Optimizer?

Options :

A : Mobile apps

B : Web pages

C : Emails

D : All of the above

Answer: D

Question 4

Which stage of the customer journey is focused on creating awareness and attracting new customers?

Options :

A : Retention

B : Activation

C : Referral

D : Acquisition

Answer: D

Question 5

Which of the following is not a component of Adobe Experience Platform?

Options :

A : Real-Time CDP

B : Analytics

C : Journey Orchestration

D : Email Marketing

Answer: D