Question 1

Which of the following is a key benefit of using Adobe Experience Platform (AEP) for customer experience management?

Options :

A : Social media management

B : Enhanced data security

C : Real-time personalization

D : Website optimization

Answer: C

Question 2

What is the primary goal of offer decisioning in Adobe Journey Optimizer?

Options :

A : Managing budgets for marketing campaigns

B : A/B testing

C : Personalizing offers for individual customers

D : Optimizing social media presence

Answer: C

Question 3

What type of content can be created using Content Authoring in Adobe Journey Optimizer?

Options :

A : Mobile apps

B : Web pages

C : Emails

D : All of the above

Answer: D

Question 4

Which metric is commonly used to measure the success of a campaign in terms of customer engagement?

Options :

A : Customer retention rate

B : Click-through rate (CTR)

C : Number of employees hired

D : Revenue generated

Answer: B

Question 5

Which tool within Adobe Journey Optimizer allows for the creation of reusable content components?

Options :

A : Content Fragments

B : Dreamweaver

C : Responsive Design

D : Visual Campaign Builder

Answer: A