Question 1

In Customer Journey Analytics, which component is used to define and analyze specific customer groups based on demographics, behavior, or other criteria?

Options :

A : Funnel Analysis

B : Event Stream

C : Segmentation Builder

D : Cohort Analysis

Answer: C

Question 2

Which of the following settings can Adobe Customer Journey Analytics Business Practitioners configure for report distribution?

Options :

A : Date range

B : Visualization styles

C : Number of components in the report

D : Report file format

Answer: D

Question 3

Which component in Customer Journey Analytics allows users to track user interactions across touchpoints by defining events and attributes?

Options :

A : Dashboard

B : Project

C : Workspace

D : Event Stream

Answer: D

Question 4

Which component in Adobe Customer Journey Analytics is used to define and organize data from various sources into meaningful categories for analysis?

Options :

A : Data Views

B : Data Mart

C : Flow Visualization

D : Segments & Dimensions

Answer: A

Question 5

When analyzing customer data in Adobe Customer Journey Analytics, why is it important to consider data privacy regulations?

Options :

A : To create visualizations

B : To improve data accuracy

C : To ensure compliance with legal requirements

D : To exclude data points that do not meet privacy standards

Answer: C