Question 1

Which statement is accurate when discussing similarities between implementing CRM data into the CRM data stream types or into a Generic data stream type?

Options :

A : When implementing a CRM use case, the data can be linked and harmonized to the rest of the data in the workspace, whether using the CRM data stream types or a Generic data O stream type.

B : When implementing a CRM use case, Type II dimensions are mappable in both CRM data stream types and Generic data stream type.

C : When implementing a CRM use case the data is stored at the workspace level, whether using the CRM data stream types or a Generic data stream type.

D : When implementing a CRM use case, daily rows are being created and paced in both CRM data stream types and Generic data stream type.

Answer: C

Question 2

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

Options :

A : Scalability

B : Ease of Setup

C : Performance (Performance when loading a dashboard page)

D : Ease of Maintenance

Answer: D

Question 3

Which three statements accurately describe the different data stream types in Marketing Cloud Intelligence?

Options :

A : Each data stream type has its own set of measurements

B : Every data stream type includes the Media Buy entity

C : All data stream types share at least one mutual measurement

D : Each data stream type has its own main entity

E : All data stream types consist of at least one entity

Answer: A,D

Question 4

Why should you use calculated measurements?

Options :

A : They are easy to maintain, and you can edit and adjust as you go along without updating or reprocessing any existing data in the workspace

B : They support a variety of readily available functions and logical conditions

C : All of the Above

D : They are applicable to all the data in the workspace, and an entire workspace can be updated immediately

E : They are risk free, and they cannot ‘harm’ your mapped data since you aren’t physically changing any fields in the database

Answer: C

Question 5

Table A is the first one e B the secondData Stream A has the following properties:Override Media Buy Hierarchies - YesIt is considered as the Source of truth for ImpressionsThe mapping of dimensions for Data Stream A is as follows:Media Buy Key is mapped to Media Buy KeyMedia Buy Name is mapped to Media Buy NameData Stream B has the following properties:Override Media Buy Hierarchies - NoThe mapping of dimensions for Data Stream B is as follows:Media Buy Name is mapped to Media Buy NameTable A 2022-09-27-20-33-31-c69c2c8175dbb38f8558ca89f5c911a5 Table B 2022-09-27-20-33-31-8999fd07f93132f7f6de60870458da95 After creating a Parent-Child relationship between the two files as follows: Table B is set as a Child, with Data Updates Permission: Inherit Attributes and Hierarchy. How many records will the merged table hold?

Options :

A : 3

B : 5

C : 2

D : 4

Answer: B