Question 1

Why should you use calculated measurements?

Options :

A : They are easy to maintain, and you can edit and adjust as you go along without updating or reprocessing any existing data in the workspace

B : They support a variety of readily available functions and logical conditions

C : All of the Above

D : They are applicable to all the data in the workspace, and an entire workspace can be updated immediately

E : They are risk free, and they cannot ‘harm’ your mapped data since you aren’t physically changing any fields in the database

Answer: C

Question 2

As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found a single Exam Topic value is associated with it.The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example: 2022-10-04-20-28-37-4d6e97dd66e4145079265e27a84d3996 Which harmonization feature should an Implementation engineer use to meet the client's requirement?

Options :

A : Calculated dimensions

B : Fusion

C : Transformers

D : Custom Classification

E : Parent Child

Answer: C

Question 3

Table A is the first one e B the secondData Stream A has the following properties:Override Media Buy Hierarchies - YesIt is considered as the Source of truth for ImpressionsThe mapping of dimensions for Data Stream A is as follows:Media Buy Key is mapped to Media Buy KeyMedia Buy Name is mapped to Media Buy NameData Stream B has the following properties:Override Media Buy Hierarchies - NoThe mapping of dimensions for Data Stream B is as follows:Media Buy Name is mapped to Media Buy NameTable A 2022-09-27-20-33-31-c69c2c8175dbb38f8558ca89f5c911a5 Table B 2022-09-27-20-33-31-8999fd07f93132f7f6de60870458da95 After creating a Parent-Child relationship between the two files as follows: Table B is set as a Child, with Data Updates Permission: Inherit Attributes and Hierarchy. What is the amount of clicks for “MBK A” ?

Options :

A : 10

B : We cannot know as it depends on which data stream runs first

C : v

D : N/A

Answer: D

Question 4

Which three phases are considered the main components of an implementation project in Marketing Cloud Intelligence?

Options :

A : Data integration→ Mockup→ Visualization

B : Discovery → Visualization → QA

C : Data integration → QA→ Visualization

D : Data integration → Harmonization → Visualization

Answer: D

Question 5

An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client. The source file that was ingested can be seen below: The number of rows added to this data stream is 3. What could have led to this discrepancy?

Options :

A : All fields are mapped except for the Media Buy Key.

B : All fields are mapped except for the Creative Name

C : All fields are mapped except for the Media Buy Name.

D : All fields are mapped except for the Campaign Key

Answer: D