Question 1

What value does Datorama bring rather than building a similar solution in-house?

Options :

A : Data model “in the box”

B : Fully maintained API Library

C : All of the Above

D : Anomaly detection and correction

Answer: C

Question 2

Which three phases are considered the main components of an implementation project in Marketing Cloud Intelligence?

Options :

A : Data integration→ Mockup→ Visualization

B : Discovery → Visualization → QA

C : Data integration → QA→ Visualization

D : Data integration → Harmonization → Visualization

Answer: D

Question 3

Why should you use calculated measurements?

Options :

A : They are easy to maintain, and you can edit and adjust as you go along without updating or reprocessing any existing data in the workspace

B : They support a variety of readily available functions and logical conditions

C : All of the Above

D : They are applicable to all the data in the workspace, and an entire workspace can be updated immediately

E : They are risk free, and they cannot ‘harm’ your mapped data since you aren’t physically changing any fields in the database

Answer: C

Question 4

Which three statements accurately describe the different data stream types in Marketing Cloud Intelligence?

Options :

A : Each data stream type has its own set of measurements

B : Every data stream type includes the Media Buy entity

C : All data stream types share at least one mutual measurement

D : Each data stream type has its own main entity

E : All data stream types consist of at least one entity

Answer: A,D

Question 5

Actualized Cost takes into consideration the IO’s capped cost and Recalculated Cost, and represents the minimum out of the two.

Options :

A : True

B : False

Answer: A