Question 1

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

Options :

A : Rule Based Testing

B : Variation Testing

C : A/B Testing

D : Time Based Testing

Answer: C

Question 2

What are two types that real time interaction management helps marketers to personalize the customer

Options :

A : Data Aggregation

B : Data Storage

C : Next best Action

D : Orchestration

Answer: C,D

Question 3

Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?

Options :

A : Similar Items

B : Trending

C : Co-Browse

D : Collaborative Filtering

Answer: D

Question 4

How often does interaction studio poll the sftp for new files for ingestion?

Options :

A : Immediately

B : Hourly

C : Daily

D : Every 15 minutes

Answer: D

Question 5

Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

Options :

A : Catalog Items

B : Promotions

C : Einstein Recipes

D : Einstein Decisions

Answer: A,C