Question 1

A customer service representative for a bank is on the phone with a prospect and wants to promote the nextbest offer based on digital behaviour. How would they accomplish this in service cloud?

Options :

A : The agent uses a customized next best offer widget powered by the interaction studio connector

B : Leverage service cloud to inform IS in real-time

C : Use machine learning to serve product/ content recommendations in email sent by your ESP

D : Manually sync data from Interaction studio to service cloud

Answer: A

Question 2

What are two ways to populate the interaction studio catalog? [check]

Options :

A : ETL Feed

B : Third-party integration

C : Web sdk

D : Email pixel

Answer: A,C

Question 3

The sitemap provides the functionality that enables IS to identify which three items?

Options :

A : Page types

B : content zones

C : attributes

D : campaign

E : Templates

Answer: A,B,C

Question 4

What is the Marketing Cloud Personalization terminology for the collection of products and content as well asrelated categories, and tags - such as brand, gender, style, keyword, and author?

Options :

A : Channel

B : Objects

C : Directory

D : Catalog

Answer: D

Question 5

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

Options :

A : Rule Based Testing

B : Variation Testing

C : A/B Testing

D : Time Based Testing

Answer: C