Question 1

How does Guardian determine the expected range for a given metric?

Options :

A : Guardian uses continuous machine learning to set predict the expected range

B : Guardian comes with pre-built ranges for each metric, which cannot be configured

C : Guardian uses upper and lower bounds set by the user for each metric.

D : Guardian queries the Data warehouse to establish logical the expected ranges

Answer: D

Question 2

Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?

Options :

A : Similar Items

B : Trending

C : Co-Browse

D : Collaborative Filtering

Answer: D

Question 3

The sitemap provides the functionality that enables IS to identify which three items?

Options :

A : Page types

B : content zones

C : attributes

D : campaign

E : Templates

Answer: A,B,C

Question 4

What is the Marketing Cloud Personalization terminology for the collection of products and content as well asrelated categories, and tags - such as brand, gender, style, keyword, and author?

Options :

A : Channel

B : Objects

C : Directory

D : Catalog

Answer: D

Question 5

Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

Options :

A : Increase in organic search ranking

B : Increase in conversion rate

C : Increase in revenue

D : Increase in first time visitors

Answer: A,B