Question 1

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

Options :

A : Transactional Data Extension

B : Standard Data Extension

C : Synchronized Data Extension

D : Sendable Data Extension

Answer: B

Question 2

A company has 2,000 customers and currently services them using a call center and spreadsheets. Because ofthe lack of systems there is no ability to track how successful agents are. In addition, their ordering systemcannot be easily accessed by service agents costing valuable time and hurting customer satisfaction.What are two reasons a connected B2C Solution can add value to the company?Choose 2 answers

Options :

A : Provides a better interface for agents using Service Cloud and B2C Commerce with Heroku

B : Allows agents to more easily access customer data to better support customers when they call in

C : Allows agents to use SSO to log into B2C Commerce and Service Cloud using the same credentials

D : Increases spend ROI as fewer service agents will be needed, which can allow for more sales agents

Answer: B,C

Question 3

An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campaign. Once they make a purchase, the suggested design is to convert the Lead to a Contact record and associate the resulting Contact with a Marketing Cloud Subscriber. What recommendation should a Solution Architect make to avoid implementation challenges?

Options :

A : Ensure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion

B : Avoid using the Lead object by creating Contacts with different Record Types for prospects.

C : Delete the Marketing Cloud Contact associated with the Lead object after conversion.

D : Add prospects who have not created an account or made a purchase to Marketing Cloud directly without creating a Lead.

Answer: A

Question 4

A company is In the process of defining the authoritative system for key data entitles Involved In B2C journeys. The company has about 200.000 customers, each averaging 30 orders per year. Which two systems are considered an authoritative system for consent and compliance preferences, as well as primary person attributes such as name, address, birthday, phone, and email? Choose 2 answers

Options :

A : B2C Commerce

B : Service Cloud

C : Experience Cloud

D : Marketing Cloud

Answer: B,D

Question 5

A company wants to use the Satesforce Platform to enable personalized l-l marketing, an online ordering platform, and a customer-centric support solution for their service agents. The goal of the company is to provide an end-to-end customer centric and personalized experience.What is an example artifact that can be used to ensure the company understands the systems involved in the solution'

Options :

A : Journey map

B : Product backlog

C : Reference architecture

D : Storefront wireframes

Answer: C