Question 1

Y designs and manufactures smartwatches. In order to stay ahead of the market, Y sometimes releases new smartwatches when they are only 90% ready, to a limited number of customers. At this point, Y obtains useful feedback about the smartwatch which it uses to develop later versions of the model.
Which of the following behaviours is Y demonstrating?

Options :

A : Design thinking

B : Experiential pilots

C : Prototyping

D : Brand atomization

Answer: C

Question 2

DDD has just issued a profit forecast in connection with a proposed take-over of a business. The take-over is strongly opposed by the target company. DDD's Management Accountant played a large part in helping DDD's Finance Director prepare the profit forecast. However, the Management Accountant believes that the profit forecast is overly optimistic and is based on some false assumptions. As a result the Management Accountant thinks the profit forecast is misleading. Select THREE of the actions below which are consistent with CIMA's Code of Ethics.

Options :

A : The Management Accountant should follow established internal procedures.

B : The Management Accountant should obtain advice from his professional body/bodies.

C : The Management Accountant should resign from his job.

D : The Management Accountantshould maintain a discreet silence.

E : The Management Accountant should anonymously inform the media of his concerns.

F : The Management Accountantshould publicly accuse the Finance Director of issuing a misleading profit forecast.

Answer: A,B,C

Question 3

An organisation which exists in a fast-changing industry with managers who dislike formal planning would be best suited to using which of the following strategy models?

Options :

A : Rational model

B : Logical incrementalism

C : Freewheeling opportunism

D : Emergent approach

Answer: C

Question 4

D is aProjectManager. D has just left a meeting with the Executive Team of his Organization. D is delighted that the Executive Team has given support to D's proposal to implement a knowledge management system in the Organization.
What should be the next activity that D undertakes in this project?

Options :

A : Create a technological infrastructure of hardware and software.

B : Create database structures to store and reference knowledge

C : Gain the commitment of senior management to the project.

D : Populate the knowledge management system with knowledge.

Answer: A

Question 5

PQR is a charity which has an excellent reputation within its home country. PQR employs over 300 highly experienced staff and has 200 skilled volunteers. PQR's funding mainly comes from donations from the public but its public profile is low compared to larger, more publicized charities.
Due to a recent recession, public donations to PQR have fallen in the last five years, but demand for its services continues to grow.
The government of the country in which PQR operates is encouraging greater collaboration between charities and there have been several recent successful mergers within the charity sector. PQR has recently been approached by a high profile and well funded charity, DDD, with a merger proposal. DDD offers complementary services to those offered by PQR.
Which TWO of the following factors would most likely be considered as an 'opportunity' for PQR? (Choose two.)

Options :

A : Highly experienced staff

B : Donations from the public

C : Growing demand for its services

D : The excellent reputation of DDD

E : Merging with DDD

Answer: A,C

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