Question 1

The served market share

Options :

A : Decrease when profits decrease

B : Measure customer loyalty

C : Always exceeds overall market share

D : Must be less than overall market share

Answer: C

Question 2

Which of the five promotional tools of the marketing communications mix involves lobbying, sponsorship, community outreach, and gifts to charity?

Options :

A : Direct marketing.

B : Personal selling.

C : Sales promotions.

D : Public relations.

Answer: D

Question 3

Capacity expansion is also referred to as

Options :

A : Market penetration

B : Market development

C : Product development

D : Diversification.

Answer: A

Question 4

Which of the following pricing policies involves the selling company setting freight charges to customers at the actual average freight cost?

Options :

A : Freight absorption pricing

B : Uniform delivered pricing

C : Zone pricing

D : FOB-origin pricing.

Answer: B

Question 5

Motivation is the

Options :

A : Desire and the commitment to achieve a specific goal.

B : Sharing of goals by supervisors and subordinates.

C : Extent to which individuals have the authority to make decisions.

D : Extent of the attempt to accomplish a specific goal

Answer: A