Question 1

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.

Where under Setup could this be created?

Options :

A : Content Builder Settings

B : Emails Studio Settings

C : Account Settings

D : Campaign Settings

Answer: C

Question 2

Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.

How could the admin receive a file of the bad data rows to confirm this theory?

Options :

A : Move the File Transfer to its own automation and include a notification email address

B : Move the Import definition to its own automation and include a notification email address

C : Update the Import definition to include a notification email address

D : Update the automation to include a notification email address for Runtime Errors

Answer: D

Question 3

NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.

Which three values could be used as personalization strings in query string parameters?

Choose 3 answers

Options :

A : Product Code

B : Application ID

C : Subscriber ID

D : Email Address

E : Name

Answer: A,B,C

Question 4

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.

What should NTO do to create this audience?

Options :

A : Measures

B : SQL Queries

C : Data Filters

D : Journey

Answer: A

Question 5

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

What is the best way to facilitate this within Contact Builder?

Options :

A : Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

B : Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

C : Create three distinct Attribute Groups that link each data extension directly to Contacts.

D : Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

Answer: D