Question 1

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.

Where under Setup could this be created?

Options :

A : Content Builder Settings

B : Emails Studio Settings

C : Account Settings

D : Campaign Settings

Answer: C

Question 2

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

* Emails will be built using a custom dynamic template for these messages.

* Links will vary over time and across campaigns.

* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

* Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

Options :

A : AMPscript

B : SSJS

C : SQL

D : HTML

Answer: A

Question 3

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

Options :

A : Preference Center link and physical mailing address

B : Business name and a link to the business website

C : Business name and physical mailing address

D : Preference Center link and a link to the business website

Answer: A

Question 4

A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.

Which security setting would control this behavior?

Options :

A : Select 'Identity Verification'

B : Select 'Enable Audit Trail Data Collection'

C : Deselect 'Exclude API Users From Password Expiration'

D : Deselect 'Enable Username and Password for Web Services'

Answer: D

Question 5

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.

What could explain this behavior?

Options :

A : The user gets Added to a blocklist that causes an Enterprise level unsubscribe

B : The user Is getting deleted from the AN Subscribers list

C : Data in data extensions corresponding to the customer

D : Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

Answer: B

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