Question 1

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.

Where under Setup could this be created?

Options :

A : Content Builder Settings

B : Emails Studio Settings

C : Account Settings

D : Campaign Settings

Answer: C

Question 2

Northern Trail Outfitters has the Discover Reporting Tool.

Which two report types could help them drive mobile adoption strategy?

Choose 2 answers

Options :

A : Time Between Send and Engagement

B :

Email Performance by Device

C : Email Sending Performance Report

D : Deliverability Complaint Rate

Answer: B,C

Question 3

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

What is the best way to facilitate this within Contact Builder?

Options :

A : Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

B : Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

C : Create three distinct Attribute Groups that link each data extension directly to Contacts.

D : Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

Answer: D

Question 4

A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.

Which security setting would control this behavior?

Options :

A : Select 'Identity Verification'

B : Select 'Enable Audit Trail Data Collection'

C : Deselect 'Exclude API Users From Password Expiration'

D : Deselect 'Enable Username and Password for Web Services'

Answer: D

Question 5

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any

inactive data stored in data extensions to be cleared after 12 months.

What action should NTO take?

Options :

A : Configure the business unit data retention setting to 12 months

B : Configure the Enterprise wide default retention to one year

C :

Set inactive date to be automatically cleared after one year, but is recoverable

D : Apply a row based retention to each data extension as it is created, set to 12 months

Answer: D