Question 1

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.

Where under Setup could this be created?

Options :

A : Content Builder Settings

B : Emails Studio Settings

C : Account Settings

D : Campaign Settings

Answer: C

Question 2

Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.

How could the admin receive a file of the bad data rows to confirm this theory?

Options :

A : Move the File Transfer to its own automation and include a notification email address

B : Move the Import definition to its own automation and include a notification email address

C : Update the Import definition to include a notification email address

D : Update the automation to include a notification email address for Runtime Errors

Answer: D

Question 3

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

Options :

A : Preference Center link and physical mailing address

B : Business name and a link to the business website

C : Business name and physical mailing address

D : Preference Center link and a link to the business website

Answer: A

Question 4

A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.

What are the effects of the click to the subscriber's status?

Options :

A : Status is changed to Active and the bounce count is unchanged

B : Status is changed to Held for 72 hours and the bounce count is set to Zero

C : Status remains as Bounced the bounce count is unchanged

D : Status is changed to Active and the bounce count is set to Zero

Answer: D

Question 5

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

When should the admin create separate business units for each of NTO's brands?

Options :

A : NTO requires SSL certificate configurations for Content Builder and Portfolio images

B : Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

C : Multiple brand logos must be accommodated in an email header

D : A new sender profile needs to be leveraged for sending transactional emails

Answer: B

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