Question 1

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.

What could explain this behavior?

Options :

A : The user gets Added to a blocklist that causes an Enterprise level unsubscribe

B : The user Is getting deleted from the AN Subscribers list

C : Data in data extensions corresponding to the customer

D : Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

Answer: B

Question 2

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.

What should NTO do to create this audience?

Options :

A : Measures

B : SQL Queries

C : Data Filters

D : Journey

Answer: A

Question 3

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

Options :

A : Preference Center link and physical mailing address

B : Business name and a link to the business website

C : Business name and physical mailing address

D : Preference Center link and a link to the business website

Answer: A

Question 4

Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.

How could the admin receive a file of the bad data rows to confirm this theory?

Options :

A : Move the File Transfer to its own automation and include a notification email address

B : Move the Import definition to its own automation and include a notification email address

C : Update the Import definition to include a notification email address

D : Update the automation to include a notification email address for Runtime Errors

Answer: D

Question 5

A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

Options :

A : Import File Activity > three Send Activities to the master data extension.

B :

Three Send Activities to the master data extension.

C : Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.

D : Three Filter Activities > three Send Activities to the filtered audiences.

Answer: D