Question 1

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.

What should NTO do to create this audience?

Options :

A : Measures

B : SQL Queries

C : Data Filters

D : Journey

Answer: A

Question 2

A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.

Which security setting would control this behavior?

Options :

A : Select 'Identity Verification'

B : Select 'Enable Audit Trail Data Collection'

C : Deselect 'Exclude API Users From Password Expiration'

D : Deselect 'Enable Username and Password for Web Services'

Answer: D

Question 3

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.

What could explain this behavior?

Options :

A : The user gets Added to a blocklist that causes an Enterprise level unsubscribe

B : The user Is getting deleted from the AN Subscribers list

C : Data in data extensions corresponding to the customer

D : Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

Answer: B

Question 4

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any

inactive data stored in data extensions to be cleared after 12 months.

What action should NTO take?

Options :

A : Configure the business unit data retention setting to 12 months

B : Configure the Enterprise wide default retention to one year

C :

Set inactive date to be automatically cleared after one year, but is recoverable

D : Apply a row based retention to each data extension as it is created, set to 12 months

Answer: D

Question 5

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

* Emails will be built using a custom dynamic template for these messages.

* Links will vary over time and across campaigns.

* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

* Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

Options :

A : AMPscript

B : SSJS

C : SQL

D : HTML

Answer: A