Question 1

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.

What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

Options :

A : Regional store manager-s name and email address for each customer.

B : Each customer-s region code and the manager-s name and email address for each region code.

C : Name and email address for each regional store manager stored on a lookup table.

D : Region code, regional store manager-s name, and email address for each customer.

Answer: D

Question 2

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

Options :

A : Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

B : Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

C : Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

D : Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Answer: A

Question 3

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.

In which two ways should this segment be created?

Options :

A : Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

B : Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

C : Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

D : Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

Answer: A

Question 4

A customer notices their open and click rates are very low.

Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

Options :

A : Use different subject lines and send 'win back' emails with exclusive offers.

B : Send inactive subscribers different messaging at a different frequency.

C : Increase volume of sending, trying new times and days of the week.

D : Remove subscribers who have not opened emails in three months.

Answer: B,D

Question 5

What is a capability of the Import within Contact Builder? Choose 2 answers

Options :

A : The data source can be a local file, data filter, or file on any FTP.

B : The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

C : Like the Import Wizard, the Contact Builder import definition can be executed without saving.

D : In order to use Map by Header Row, the fields in the DE and file must match exactly.

Answer: B,D

Smartly Prepare Exam with Free Online CRT-550 Practice Test

Buying Options: