Question 1

You want to test two different Overlay Web Channel campaigns. Which options do you have? Note: There are 2 correct Answer: to this question.

Options :

A : Activate the Advanced Scheduling page and set up an A/B test.

B : Create an Interactions program with an A/B splitter and insert two different campaigns.

C : Create an Automation program with an A/B splitter and insert two different campaigns.

D : Split your recipient source into two contact lists and activate two separate campaigns.

Answer: A,C

Question 2

How are List-unsubscribes generated?

Options :

A : A recipient opts out by using the Unsubscribe link in the email header.

B : A recipient opts out by using the List-unsubscribe button at the top of the email client.

C : A recipient opts out by using the Unsubscribe link in the email footer.

D : A recipient changes his or her newsletter information in the account profile.

Answer: B

Question 3

A contact no longer wants to receive SMS marketing messages from you, so opts out. What types of messages can you still send? Note: There are 2 correct Answer: to this question

Options :

A : Abandoned cart

B : Order delay notification

C : Password retrieval message

D : Membership upgrade

Answer: B,C

Question 4

Which of the following apply to the msrp field in the product data file? Note: There are 3 correct Answer: to this question

Options :

A : It is the original price of the product.

B : The currency is not included.

C : The comma (,) is always used as the decimal mark.

D : It is a mandatory field.

E : The msrp value must be higher than the price for it to appear in the recommendation.

Answer: A,B

Question 5

You are trying to send a testmail, but the following error message appears: "Unable to launch mailing because

some mandatory fields are empty or invalid. Please check all mandatory fields and try again." What could be

causing this error? Note: There are 2 correct Answer: to this question.

Options :

A :

From (name) and From (email address)

B : Image alternative text

C : Style settings

D : Subject line

Answer: A,D