Question 1

Loyalty programs help retailers in

Options :

A : Customer retention

B : Reducing marketing and advertising cost

C : Business stabilization

D : All the above

Answer: D

Question 2

Touch points in a store refers to

Options :

A : Areas where employees can be briefed by the manager

B : The store godown where stock movement is recorded

C : Areas where customers interact with store employees and systems

D : The store scheduling process

Answer: C

Question 3

Sales, sales/sqft, sales per employee are measures of performance indicators of

Options :

A : Gross margin information

B : Sales information

C : Customer information

D : Inventory information

Answer: B

Question 4

Which of the following is not an activity in daily activities in a retail store?

Options :

A : Store opening

B : Sales activities

C : Store renovation

D : Store closure

Answer: B

Question 5

Store to store transfer is initiated by:

Options :

A : District Manager

B : Category Manager

C : Department Manager

D : None of the above

Answer: A