Question 1

When capturing and managing business and technical metadata, what is a consideration for ensuring the accuracy and currency of a business dictionary?

Options :

A : Establishing a governance process for ongoing maintenance

B : Implementing data classification for sensitive information

C : Performing regular backups of the metadata repository

D : Enforcing data validation rules for metadata entries

Answer: A

Question 2

A financial services company regularly imports large amounts of data into their Salesforce org from external systems. They are currently facing inconsistencies and duplicates in their data. Which technique would you recommend to ensure that the data is persisted in a consistent manner?

Options :

A : Recommend the use of Salesforce-s out-of-the-box de-duplication tools and matching rules

B : Use the Salesforce Data Import Wizard to import data

C : Implement manual data cleansing by Salesforce administrators

D : Directly import the data without any validation or cleansing

Answer: A

Question 3

A casino is implementing salesforce and is planning to build a customer 360 view for a customer who

visits its resorts. The casino currently maintained the following systems that records customer

activity:

1. Point of sales system: All purchases for a customer.

2. Salesforce: All customer service activity and sales activity for a customer.

3. Mobile app: All bookings, preferences and browser activity for a customer.

4. Marketing: All email, SMS and social campaigns for a customer.

Customer service agents using salesforce would like to view the activities from all system to provide

supports to customers. The information has to be current and real time.

What strategy should the data architect implement to satisfy this requirement?

Options :

A : Explore external data sources in salesforce to build 360 view of customer

B : Use a customer data mart to view the 360 view of customer

C : Migrate customer activities from all 4 systems into salesforce.

D : Periodically upload summary information in salesforce to build 360 view.

Answer: A

Question 4

Universal Containers (UC) maintains a collection of several million Account records that represent business in the United Sates. As a logistics company, this list is one of the most valuable and important components of UC's business, and the accuracy of shipping addresses is paramount. Recently it has been noticed that too many of the addresses of these businesses are inaccurate, or the businesses don't exist. Which two scalable strategies should UC consider to improve the quality of their Account addresses?

Options :

A : Contact each business on the list and ask them to review and update their address information.

B : Build a team of employees that validate Accounts by searching the web and making phone calls.

C : Integrate with a third-party database or services for address validation and enrichment.

D : Leverage Data.com Clean to clean up Account address fields with the D&B database.

Answer: C,D

Question 5

When designing a data model for the Customer 360 platform, what is a consideration for selecting field types?

Options :

A : Using formula fields to perform complex calculations and derive values

B : Designing text fields with unlimited character limits for maximum flexibility

C : Defining encrypted fields to ensure data security and compliance

D : Utilizing multi-select picklist fields to capture multiple options

Answer: A