Question 1

A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object stores the email addressa Contact that they want to use for activation. To which data entity ismapped?

Options :

A : Contact

B : Contact Point_Email

C : Custom customer Email__c object

D : Individual

Answer: B

Question 2

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?

Options :

A : Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream.

B : Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.

C : Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map objec

D : Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object.

Answer: B

Question 3

A customer wants to create segments of users based on their Customer Lifetime Value.However, the source data that will be brought into Data Cloud does not include that key performanceindicator (KPI).Which sequence of steps should the consultant follow to achieve this requirement?

Options :

A : Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B : Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

C : Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

D : Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

Answer: A

Question 4

Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloudfor emailcommunication. The company notices that the activated count is smaller than the segment count.What is a reason for this?

Options :

A : Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.

B : Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.

C : Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records

D : Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.

Answer: A

Question 5

During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?

Options :

A : Data Cleansing

B : Harmonization

C : Data Consolidation

D : Identity Resolution

Answer: D

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