Question 1

Which data model subject area should be used for any Organization, Individual, or Member in the Customer360 data model?

Options :

A : Engagement

B : Membership

C : Party

D : Global Account

Answer: C

Question 2

What does the Ignore Empty Value option do in identity resolution?

Options :

A : Ignores empty fields when running any custom match rules

B : Ignores empty fields when running reconciliation rules

C : Ignores Individual object records with empty fields when running identity resolution rules

D : Ignores empty fields when running the standard match rules

Answer: B

Question 3

How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?

Options :

A : Use a formula field to update the field name in an activation.

B : Update attribute names in the data stream configuration.

C : Set preferred attribute names when configuring activation.

D : Update field names in the data model object.

Answer: C

Question 4

A customer wants to create segments of users based on their Customer Lifetime Value.However, the source data that will be brought into Data Cloud does not include that key performanceindicator (KPI).Which sequence of steps should the consultant follow to achieve this requirement?

Options :

A : Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B : Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

C : Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

D : Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

Answer: A

Question 5

A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs. What should they do to increase their consolidation rate?

Options :

A : Change reconciliation rules to Most Occurring.

B : Disable the individual identity ruleset.

C : Increase the number of matching rules.

D : Update their account address details in the data source

Answer: C