Question 1

How should a Data Cloud consultant successfully apply consent during segmentation?

Options :

A : Include the Consent Status from the golden record during activation for any applicable channels of engagement.

B : Include Party Identification for any applicable channels of engagement in the filter criteria for each segment.

C : Include the Unified Profile during segmentation for any applicable channels of engagement.

D : Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.

Answer: D

Question 2

A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with Which feature should the consultant recommend to meet this requirement?

Options :

A : Use Data Cloud to connect with analytic tools, like Tableau.

B : Use calculated insights to determine when and how to engage with various customers.

C : Create segments based on the ingested data and insights to activate in Marketing Cloud.

D : Use Data Cloud to ingest data from various available data sources.

Answer: A

Question 3

Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments. How should the Data Cloud consultant configure this activation?

Options :

A : Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on the new segment with no additional attributes.

B : Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C : Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.

D : Include Fund Name and Fund Type by default for post processing in the target system.

Answer: B

Question 4

A consultant is helping a beauty company ingest its profile data into Data Cloud. The company’s source data includes several fields, such as eye color, skin type, and hair color, that are not fields in the standardIndividual data model object (DMO). What should the consultant recommend to map this data to be used for both segmentation and identity resolution?

Options :

A : Create a custom DMO from scratch that has all fields that are needed.

B : Create a custom DMO with only the additional fields and map it to the standard Individual DMO.

C : Create custom fields on the standard Individual DMO.

D : Duplicate the standard Individual DMO and add the additional fields.

Answer: C

Question 5

Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention. Which two options should a consultant configure when ingesting this data stream? Choose 2 answers

Options :

A : Ensure that deletion of old files is enabled.

B : Ensure the refresh mode is set to "Upsert".

C : Ensure the filename contains a wildcard toa accommodatethe timestamp.

D : Ensure the refresh mode is set to "Full Refresh.’’

Answer: B,C