Question 1

Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments. How should the Data Cloud consultant configure this activation?

Options :

A : Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on the new segment with no additional attributes.

B : Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C : Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.

D : Include Fund Name and Fund Type by default for post processing in the target system.

Answer: B

Question 2

Which information is provided in a .csv file when activating to Amazon S3?

Options :

A : An audit log showing the user who activated the segment and when it was activated

B : The activated data payload

C : The metadata regarding the segment definition

D : The manifest of origin sources within Data Cloud

Answer: B

Question 3

A customer wants to create segments of users based on their Customer Lifetime Value.However, the source data that will be brought into Data Cloud does not include that key performanceindicator (KPI).Which sequence of steps should the consultant follow to achieve this requirement?

Options :

A : Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B : Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

C : Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

D : Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

Answer: A

Question 4

Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloudfor emailcommunication. The company notices that the activated count is smaller than the segment count.What is a reason for this?

Options :

A : Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.

B : Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.

C : Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records

D : Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.

Answer: A

Question 5

Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention. Which two options should a consultant configure when ingesting this data stream? Choose 2 answers

Options :

A : Ensure that deletion of old files is enabled.

B : Ensure the refresh mode is set to "Upsert".

C : Ensure the filename contains a wildcard toa accommodatethe timestamp.

D : Ensure the refresh mode is set to "Full Refresh.’’

Answer: B,C