Question 1

A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with Which feature should the consultant recommend to meet this requirement?

Options :

A : Use Data Cloud to connect with analytic tools, like Tableau.

B : Use calculated insights to determine when and how to engage with various customers.

C : Create segments based on the ingested data and insights to activate in Marketing Cloud.

D : Use Data Cloud to ingest data from various available data sources.

Answer: A

Question 2

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?

Options :

A : Party Identification object

B : Loyalty Identification object

C : Individual object

D : Contact Identification object

Answer: A

Question 3

What is a key functionality of Data Cloud?

Options :

A : To create a master data management (MUM) strategy

B : To give a persistent ID for unified profiles

C : To build insights on unified profiles

D : To help users build a heat map using their data

Answer: C

Question 4

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users. What should the consultant do to accomplish this?

Options :

A : Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly.

B : Use the data spaces feature and applying filtering on the Account data lake object based on Country.

C : Use Salesforce sharing rules on the Account object to filter and segregate records based on Country.

D : Use formula fields based on the account Country field to filter incoming records.

Answer: B

Question 5

Which information is provided in a .csv file when activating to Amazon S3?

Options :

A : An audit log showing the user who activated the segment and when it was activated

B : The activated data payload

C : The metadata regarding the segment definition

D : The manifest of origin sources within Data Cloud

Answer: B