Question 1

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?

Options :

A : Party Identification object

B : Loyalty Identification object

C : Individual object

D : Contact Identification object

Answer: A

Question 2

Which two dependencies prevent a data stream from being deleted? Choose 2 answers

Options :

A : The underlying data lake object is used in activation.

B : The underlying data lake object is used in a data transform.

C : The underlying data lake object is mapped to a data model object.

D : The underlying data lake object is used in segmentation.

Answer: B,C

Question 3

Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments. How should the Data Cloud consultant configure this activation?

Options :

A : Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on the new segment with no additional attributes.

B : Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C : Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.

D : Include Fund Name and Fund Type by default for post processing in the target system.

Answer: B

Question 4

Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.What should a consultant use to address this use case in Data Cloud?

Options :

A : Flow Orchestration

B : Nested segments

C : Metrics on metrics

D : Streaming data transform

Answer: C

Question 5

Northern Trail Outfitters has the following customer data to ingest into Data Cloud and use for segmentation. 1. Propensity to purchase 2. Has active membership 3. Work email address Which data types should the consultant use when ingesting this data?

Options :

A : Number, Text, URL

B : Percent, Boolean, Email

C : Number, Boolean, Text

D : Percent, Number, Email

Answer: C