Question 1

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?

Options :

A : Segment exclusion

B : Nested segments

C : Segment membership data model object

D : Calculated insights

Answer: C

Question 2

Which data model subject area should be used for any Organization, Individual, or Member in the Customer360 data model?

Options :

A : Engagement

B : Membership

C : Party

D : Global Account

Answer: C

Question 3

During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?

Options :

A : Data Cleansing

B : Harmonization

C : Data Consolidation

D : Identity Resolution

Answer: D

Question 4

What is a key functionality of Data Cloud?

Options :

A : To create a master data management (MUM) strategy

B : To give a persistent ID for unified profiles

C : To build insights on unified profiles

D : To help users build a heat map using their data

Answer: C

Question 5

Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments. How should the Data Cloud consultant configure this activation?

Options :

A : Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on the new segment with no additional attributes.

B : Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C : Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.

D : Include Fund Name and Fund Type by default for post processing in the target system.

Answer: B