Question 1

The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year. Which features support this use case?

Options :

A : Calculated insight and data action

B : Calculated insight and segment

C : Streaming insight and segment

D : Streaming insight and data action

Answer: B

Question 2

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?

Options :

A : Segment exclusion

B : Nested segments

C : Segment membership data model object

D : Calculated insights

Answer: C

Question 3

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?

Options :

A : Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream.

B : Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.

C : Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map objec

D : Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object.

Answer: B

Question 4

A customer wants to use the transactional data from their data warehouse in Data Cloud.They are only able to export the data via an SFTP site.How should the file be brought into Data Cloud?

Options :

A : Ingest the file with the SFTP Connector.

B : Ingest the file through the Cloud Storage Connector.

C : Manually import the file using the Data Import Wizard.

D : Use Salesforce-s Dataloader application to perform a bulk upload from a desktop.

Answer: A

Question 5

If a data source does not have a field that can be designated as a primary key, what should the consultant do?

Options :

A : Use the default primary key recommended by Data Cloud.

B : Create a composite key by combining two or more source fields through a formula field.

C : Select a field as a primary key and then add a key qualifier.

D : Remove duplicates from the data source and then select a primary key.

Answer: B