Question 1

Which of the following most accurately describes the Balanced Scorecard (BSC)?

Options :

A : A tool that is used to evaluate potential threats and possible alliances in the marketplace

B : A tool used to evaluate the strengths, weaknesses, opportunities, and threats of an organization

C : A tool that is not helpful to not-for-profit organizations in planning and executing business strategy

D : A tool centered on the organization-s strategic vision and strategic mission

Answer: D

Question 2

Which THREE of the following strategic activities are objectives useful for?

Options :

A : To assess stakeholder power, To generate strategies for the company, and To control the company

B : To determine operational priorities, To generate strategies for the company, and To assess stakeholder power

C : To write a mission statement, To generate strategies for the company, and To control the company

D : To determine operational priorities, To generate strategies for the company, and To control the company

Answer: D

Question 3

Structural considerations affecting the threat of substitutes include all of the following except

Options :

A : Cost of switching to substitutes.

B : Customers’ inclination to use a substitute.

C : Brand identity.

D : Relative prices.

Answer: C

Question 4

Which one of the following situations best lends itself to a cost-based pricing approach?

Options :

A : A paper manufacturer negotiating the price for supplying copy paper to a new mass merchandiser of office products.

B : A computer component manufacturer debating pricing terms with a customer in a new channel of distribution.

C : An industrial equipment fabricator negotiating pricing for one of its standard models with a major steel manufacturer.

D : A computer component manufacturer debating pricing with a new customer for a made to order, state of the art application.

Answer: D

Question 5

A global shipping company applied an advanced information technology system to all its operations to ensure timely delivery. The proprietary information technology system is an example of

Options :

A : market position.

B : core competency.

C : vertical integration.

D : operating leverage.

Answer: B

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