Question 1

Which of the following best describes the long-term goals and objectives of an entity?

Options :

A : Sales forecast.

B : Master budget.

C : Capital expenditure plan.

D : Strategic plans.

Answer: D

Question 2

Which of the following is one of the four perspectives of a balanced scorecard?

Options :

A : Activity-based costing.

B : Just in time.

C : Benchmarking.

D : Innovation.

Answer: D

Question 3

A software application development company sells its products to a laptop manufacturing company. The combined products better satisfy customer demands. The software development company is an example of a

Options :

A : new entry.

B : substitutor.

C : competitor.

D : complementor.

Answer: D

Question 4

ABC is a well-established clothing designer and retailer, catering mainly for the over 60s market. ABC is carrying out a corporate appraisal and some of the findings are shown below. Which following findings to the SWOT heading they would most likely fall under are correct?.

Options :

A : Strengths: Good designs

B : Weaknesses: A lack of in-house IT expertise -

C : Strengths: A large cash balance.

D : Threat: Customer resistance to on-line shopping

E : Opportunity: A respected and entrepreneurial leader

Answer: A,B,C,D

Question 5

By finalizing a statement describing the company’s purpose, the scope of its products, and the markets that it serves, management isproviding a foundation to establish

Options :

A : long-term objectives that when achieved will result in the fulfillment of the company’s mission.

B : a marketing program.

C : a strategy that sets out the criteria for attaining a competitive advantage.

D : short-term goals that when accomplished will lead to operational excellence.

Answer: A