Question 1

For service organisations, marketing will focus on the 7P’s marketing mix, expanding on the 4P’s by an additional 3. Which of the following is NOT one of the 7P’s?

Options :

A : People

B : Physicals

C : Process

D : Protective clothing

Answer: D

Question 2

Which function within an organisation is involved in strategic and day-to-day matters, and are responsible for ensuring compliance with regulations, including health and safety?

Options :

A : Marketing

B : Operations

C :

Collaborates with other departments to ensure they have the correct number of staff with the right skill set Production

D : Sales

Answer: B

Question 3

Organisations have different overall focuses depending on the sector they operate in. Which would be true for the private sector?

Options :

A : To benefit society

B :

To help people

C : To make profit

Answer: C

Question 4

Which of the five conflict responses happens when the individual tries to work with the other person to understand the issue from both sides and tries to find a creative solution to rectify the problem?

Options :

A : Accommodating

B : Avoiding

C : Collaborating

D : Competing

E : Compromising

Answer: C

Question 5

There are three main sectors that all business activity fits into, which sector is concerned with manufacturing ‐ converting raw materials into finished products or assemble products? (e.g. converting oil into plastic, or farm crops into food products; building a house or assembling a car)

Options :

A : Primary sector

B : Quaternary sector

C : Secondary sector

D : Tertiary sector

Answer: C