Question 1

According to studies completed by Reeves, Moose and Venema in 2014, which of the following was proven to be true with regards to the BCG matrix?

Options :

A :

companies nowadays have more 'cash cow' items than in the past

B : products move through the four quadrants faster nowadays than in the past

C : there is a higher correlation between share leaders and profit leaders nowadays than in the past

D : there is a longer time between innovation and adoption nowadays than in the past

Answer: B

Question 2

Which of the following will you put into box 8?

Options :

A :

leverage

B : strategic

C : bottleneck

D : non-critical

Answer: B

Question 3

Which of the following will you put into box 4?

Options :

A : Threat of New Entrants - Low

B : Threat of Substitutes - Low

C : Bargaining Power of Buyer- Low

D : Competitive Rivalry- High

Answer: B

Question 4

What is the purpose of a Category Board?

Options :

A :

to select the Category Manager

B : to approve spending over a certain amount

C : to develop and implement a category strategy

D : to mitigate all risks

Answer: C

Question 5

Which of the following approaches to cost is the least transparent?

Options :

A : price management

B : price acceptance

C :

cost down

D : cost out

Answer: B