Question 1

DreamHouse Realty (DR) is creating a Smart Capture form using CloudPages to capture contacts' preferences. DR has already created the data extension for the results of the form. Which fields should DR require prior to the form being submitted?

Options :

A : Contact's Name, Email Address, Phone Number, and Preferences

B : Contact's Name, Email Address, and Communication Opt-In

C : Contact's Name, Email Address, and Mailing Address

Answer: B

Question 2

What should a marketing associate use to identify a unique contact across various channels?

Options :

A : Contact Key

B : Email Address

C : Mobile Number

Answer: A

Question 3

Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement. How would NTO benefit from using multiple business units in Marketing Cloud?

Options :

A : By restricting access to NTO's brand-specific content

B : By eliminating the need for user roles and permissions

C : By limiting the creation of new items for NTO's campaigns

Answer: A

Question 4

The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members' unique records to display their personalized data. Which option should the associate use to configure Preview and Test?

Options :

A : Based on entire list

B : Based on subscriber record

C : Based on test data extension

Answer: C

Question 5

The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage consent before sending SMS messages to customers. Which feature should the associate use?

Options :

A : CloudPages

B : Email Studio

C : Contact Bulilder

Answer: A