Question 1

Northern Trail Outfitters is preparing a new campaign directed to all prospects or recent purchasers who are not loyal members. When creating a data extension, which attribute should the associate define in order to reach loyalty member prospects?

Options :

A : Send Relationship

B : Data Type

C : Data Retention

Answer: A

Question 2

Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes them. Which marketing practice should the associate apply?

Options :

A : Include personal data for the customer to easily access.

B : Utilize first-party data to personalize the customer experience.

C : Promote products that the customer might be interested in.

Answer: B

Question 3

DreamHouse Realty (DR) is creating a Smart Capture form using CloudPages to capture contacts' preferences. DR has already created the data extension for the results of the form. Which fields should DR require prior to the form being submitted?

Options :

A : Contact's Name, Email Address, Phone Number, and Preferences

B : Contact's Name, Email Address, and Communication Opt-In

C : Contact's Name, Email Address, and Mailing Address

Answer: B

Question 4

The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage consent before sending SMS messages to customers. Which feature should the associate use?

Options :

A : CloudPages

B : Email Studio

C : Contact Bulilder

Answer: A

Question 5

The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members' unique records to display their personalized data. Which option should the associate use to configure Preview and Test?

Options :

A : Based on entire list

B : Based on subscriber record

C : Based on test data extension

Answer: C