Question 1

Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes them. Which marketing practice should the associate apply?

Options :

A : Include personal data for the customer to easily access.

B : Utilize first-party data to personalize the customer experience.

C : Promote products that the customer might be interested in.

Answer: B

Question 2

Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension. What should the associate change to allow more than one record per subscriber key?

Options :

A : Assign new subscriber keys to each promotion code redemption.

B : Assign the email address as the primary key.

C : Assign the promotion code field as a second primary key.

Answer: C

Question 3

The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage consent before sending SMS messages to customers. Which feature should the associate use?

Options :

A : CloudPages

B : Email Studio

C : Contact Bulilder

Answer: A

Question 4

Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement. How would NTO benefit from using multiple business units in Marketing Cloud?

Options :

A : By restricting access to NTO's brand-specific content

B : By eliminating the need for user roles and permissions

C : By limiting the creation of new items for NTO's campaigns

Answer: A

Question 5

The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members' unique records to display their personalized data. Which option should the associate use to configure Preview and Test?

Options :

A : Based on entire list

B : Based on subscriber record

C : Based on test data extension

Answer: C