Question 1

Which two actions occur when an automation rule is deleted? Choose 2 answers

Options :

A : Prospects will no longer be able to match the rule.

B : The rule will be sent to the recycle bin in paused mode.

C : Actions that have applied to prospects are undone.

D : Any prospects who matched the rule will be deleted.

Answer: A,B

Question 2

A user is creating an automation rule and isn't certain that they have the correct criteria in use. What Is the best way for the user to test that the criteria only matches the intended prospects?

Options :

A : Run the rule to see who matches and change criteria If needed.

B : Pull a Salesforce report of the same criteria and view results.

C : Use the preview matches feature before running the rule.

D : Resume the rule and use the undo action feature if necessary.

Answer: C

Question 3

Identify the differences between default and custom roles.

Options :

A : Default roles are included with Marketing Cloud Account Engagement

B : Custom roles can be edited

C : Default roles can be edited

D : Default roles can be deleted

E : Custom Roles can be created from scratch

F : Custom roles can be created from a default role

G : Default roles are included with Marketing Cloud Account Engagement

Answer: A,B,E,F

Question 4

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?

Options :

A : Marketing Cloud Account Engagement only shows this information on the lead record.

B : Once converted, this information shows on the account record and not the contact.

C : The administrator needs to create lookup fields on the contact to see this from the lead.

D : The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

Answer: D

Question 5

What is the difference between a visitor and a prospect?

Options :

A : A prospect has an identified email address, while a visitor does not have an identified email address.

B : A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

C : A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form

D : A prospect has an assigned user, while a visitor does not have an assigned user.

Answer: A