Question 1

A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission. Which feature should they use?

Options :

A : Progressive Profiling

B : Always display even if previously completed

C : reCaptcha

D : Dependent Fields

Answer: A

Question 2

When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email. What could explain this discrepancy?

Options :

A : Prospects clicked the unsubscribe link.

B : Prospects clicked the call-to-action link multiple times.

C : Prospects were removed from the recipient list after clicking the call-to-action link.

D : Prospects were deleted after clicking the call-to-action link.

Answer: B

Question 3

A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

Options :

A : True

B : False

Answer: A

Question 4

LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked. What insight does this report provide the template designer?

Options :

A : Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

B : High click rates indicates that the email subject line should be the focus of the email content.

C : Low click rates encourage the user to optimize content or link placement in other email sends.

D : High open rates indicates that prospects are interacting with the content.

Answer: C

Question 5

What factors are involved with and determine email deliverability? (Choose 2)

Options :

A : Sender Policy Framework (SPF)

B : Domain Keys

C : Sender ID

D : Whitelist

E : CAN-SPAM

Answer: A,B