Question 1

Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.Which functionalities accomplish the requested configuration?

Options :

A : Delivery Profile and AMPscript Lookup

B : Send Classification and Subscriber Attributes

C : Sender Profile and AMPscript Lookup

Answer: B

Question 2

Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.How should the automation workflow be built to accomplish this?

Options :

A : Add each Send Email activity to different steps in an automation.

B : Include a Verification activity between each step of an automation.

C : Add each Send Email activity to a single step in an automation.

Answer: C

Question 3

A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

Options :

A : AppExchange

B : Help and Training Portal

C : Help.exacttarget.com

D : Code.exacttarget.com

Answer: A

Question 4

Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

Options :

A : Include Hero_CTA1 In the filename for each Hero Image.

B : Add "Hero_CTAn to the Tracking Alias field for each link.

C : Include an alias attribute in each anchor tag and populate it with "Hero_CTA."

D : Include "Hero_CTA" in the Link Tooltip field for each link.

Answer: A,B

Question 5

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.NTO wants to identify business unit in each of its links.Which personalization string should be appended as a parameter?

Options :

A : "contactkey"

B : "subscriberis"

C : "memberid"

Answer: B