Question 1

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.Which tool should NTO use?

Options :

A : Filter Activity in Automation Studio

B : Email Performance Over Time Report

C : Pivot table in Datorama Reports

Answer: C

Question 2

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

Options :

A : Send both email and SMS to ensure subscribers get NTO-s messages.

B : Create one Entry Source for each messaging channel.

C : Ensure source channel Is available in subscriber data.

Answer: A

Question 3

A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices. Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? Choose 2 answers

Options :

A : Ensure opt-out mechanisms are operational for at least 30 days post-send.

B : Process every individual-s unsubscribe request within 14 business days.

C : Include an unsubscribe link in the header or footer of emails.

D : Ask the subscriber to log in to the Preference Center to confirm opt-out.

Answer: A,C

Question 4

Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.Which Marketing Cloud function should be used to get this data automatically on a daily basis?

Options :

A : Google Analytics Integration

B : Tracking Extracts

C : Report Snapshots

Answer: A

Question 5

Why should a marketer ensure that field lengths are accurate when creating a data extension? (Choose 2)

Options :

A : To save the data extension

B : To optimize import process speed

C : To ensure data integrity

D : To determine the correct data type

Answer: B,C