Question 1

A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.What should they use to determine the number of matching records in the least amount of steps?

Options :

A : Filtered data extension

B : SQL Query

C : Data Filter

Answer: A

Question 2

Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.Which functionalities accomplish the requested configuration?

Options :

A : Delivery Profile and AMPscript Lookup

B : Send Classification and Subscriber Attributes

C : Sender Profile and AMPscript Lookup

Answer: B

Question 3

Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers. Which three strategies will help improve NTO's email deliverability? Choose 3 answers

Options :

A : Authenticate email sending to distinguish it from spammers.

B : Purge old or Inactive email addresses.

C : Ensure the spam complaint rate is between 1% and 3%.

D : Purchase lists from companies that guarantee users have opted In.

E : Encourage subscribers to add the company-s sending domain to their address books.

Answer: A,B,E

Question 4

A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and MobileWhich action should they take to execute the campaign?

Options :

A : Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.

B : Use Automation Studio Filtering, Messaging, and wait activities.

C : Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities

Answer: A

Question 5

What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

Options :

A : Any Mailing Address

B : Physical Mailing Address

C : A way to Unsubscribe

D : A link to the sender-s website

Answer: B,C