Question 1

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity. What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

Options :

A : Enable two-click unsubscribe in Marketing Cloud Account Engagement.

B : Move the unsubscribe link to the header of the email instead of the footer.

C : Immediately send prospects the resubscribe email template.

D : Apply a tag to the unsubscribe link so scanners ignore it.

Answer: B

Question 2

Which are true about Custom Objects in Marketing Cloud Account Engagement

Options :

A : You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM

B : You can create and sync a custom object from any object in Salesforce

C : You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors

D : You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time

Answer: A

Question 3

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Options :

A : Create an automation rule with rules to segment the prospects and actions send the emails

B : Create a list using a segmentation rule, then use completion actions on a form for the actions

C : Create a static list to segment the prospects, and then schedule email list sends with completion actions

D : Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

Answer: D

Question 4

LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

Options :

A : Install the Salesforce AppExchange Package and verify the Salesforce connector

B : Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

C : Export all the data and assets from the existing tool

D : Salesforce Connector User has 'Read1 permission to the custom object

Answer: C

Question 5

"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields. They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records. What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement? Choose 2 answers

Options :

A : Filter existing prospect records to see which custom fields have the most data.

B : Review existing forms and landing pages to understand what data needs to be collected.

C : Ask their accounting team to review and select the five most helpful fields.

D : Pull a report of the data they intend to use for segmentation purposes.

Answer: B,D