Question 1

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low. What should be recommended to increase the conversion rates on the paid search ads?

Options :

A : Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

B : Create new content for the paid search ads that direct to the home page.

C : Place additional navigation on the LenoxSoft home page.

D : Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

Answer: B

Question 2

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption. How could they communicate this to all Marketing Cloud Account Engagement prospects?

Options :

A : Send an automated operational email to all prospects.

B : Send Engage emails to all prospect who are opted in.

C : Send a list email to all prospects who are opted in.

D : Send an operational email to all prospects.

Answer: D

Question 3

LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

Options :

A : Page action

B : Custom redirect

C : Completion action

D : Automation rule

Answer: A

Question 4

Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

Options :

A : B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B : B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

C : B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

D : B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

Answer: C

Question 5

Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

Options :

A : Create a completion action based on the Lead Status field value.

B : Create a dynamic list based on the Lead Status field value

C : Create an automation rule based on the Lead Status field value

D : Create a segmentation rule based on the Lead Status field value

Answer: B

Smartly Prepare Exam with Free Online MCAE-Con-201 Practice Test

Buying Options: