Question 1

Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

Options :

A : Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

B : Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign

C : Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.

D : Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign

Answer: A,B

Question 2

LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified. What should be configured to assign qualified leads as requested?

Options :

A : Create an automation rule to assign to a lead queue when the qualification criteria is met.

B : Create a completion action to assign to a group when the prospect reaches a score of 100.

C : Create an automation rule to assign to a group when the qualification criteria is met.

D : Create a completion action to assign to a lead queue when a high-value form is submitted.

Answer: C

Question 3

The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event. All new leads from the event should be evenly distributed to their Chicago Sales User Group. What would be the optimal sequence to meet these requirements?

Options :

A : Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

B : A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"

C : Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

Answer: B

Question 4

There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

Options :

A : True

B : False

Answer: B

Question 5

What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

Options :

A : Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

B : PI Enable explicit bot protecting using reCAPTCHA

C : Include "Not you?" link to allow visitors to reset the form

D : Disable autoresponder emails on this form

Answer: A,B,C