Question 1

Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.Which method would facilitate this solution?

Options :

A : In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

B : In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.

C : In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.

D : In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

Answer: D

Question 2

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.The company collects the following information:*Customer data (email address, first name, last name....)*Event registration (email address, event ID, event name, event type, venue ID....)*Venue details (venue ID, venue name, venue address....)*Payment details (email address, event ID, total paid....)The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers

Options :

A : Event Registration

B : Venue Details

C : Payment Details

D : Customer Data

Answer: A,D

Question 3

A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.Which steps should be used to accomplish this in Journey Builder?

Options :

A : Define Goal, Send Email, Wait, Decision Split

B : Random Split, Send Email, Wait, Define Goal

C : Define Goal, Update Contact Data, Send Email, Wait

D : Update Contact Data, Wait, Send Email, Join

Answer: C

Question 4

Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.Which data type should they use for the Order ID field?

Options :

A : Number

B : Text (15)

C : Decimal (15,0)

D : Decimal (15,2)

Answer: C

Question 5

Which statement is correct regarding tracking aliases? Choose 2 answers

Options :

A : Tracking aliases are found in Tracking and some standard reports.

B : Tracking aliases are associated with a URL in HTML as: tag='alias text'.

C : Tracking aliases can differentiate click activity in an email to the same URL.

D : Tracking aliases are primarily relevant when used with email conversion tracking.

Answer: C,D

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