Question 1

Northern trail Outfitters in expending globally into 16 new countries and wants to start localizing their emailcontent to speak to subscribers in their own language. The wants to do this as efficiently as possible and areanticipating growth into other locales in the near future.Which two options could be recommended? Choose 2 answers

Options :

A : Leverage personalization strings within the email template to pull in language-specific content.

B : Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

C : Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.

D : Leverage enhanced dynamic content Mocks within Content Builder to create language-specific emails.

Answer: B,D

Question 2

A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.Which steps should be used to accomplish this in Journey Builder?

Options :

A : Define Goal, Send Email, Wait, Decision Split

B : Random Split, Send Email, Wait, Define Goal

C : Define Goal, Update Contact Data, Send Email, Wait

D : Update Contact Data, Wait, Send Email, Join

Answer: C

Question 3

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.What should be used to prevent emails from being sent if they exceed 2500 contacts7

Options :

A : Verification Activity

B : Script Activity

C : Query Activity

D : Stop Activity

Answer: A

Question 4

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.What should a consultant recommend to meet this criteria?

Options :

A : Import the identified subscribers into a list when creating the send.

B : Create an exclusion data extension populated with the identified subscribers.

C : Query contacts from the Einstein Engagement Frequency data extension when creating the send.

D : Create a suppression list populated with the identified subscribers.

Answer: C

Question 5

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.What step(s) should the customer take to move those subscribers back to 'Active'?

Options :

A : Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.

B : Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.

C : Subscribers with a status of 'Held' should be re-enabled by contacting support.

D : Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.

Answer: A