Question 1

NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.What is the flow?

Options :

A : A user-initiated message to send an email to customers who made a purchase daily.

B : Triggered Import - user initiated send (not scheduled).

C : A scheduled automation to send emails to customers who made a purchase daily.

Answer: B

Question 2

A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.What solution should the consultant propose, given the customer's requirements and available resources?

Options :

A : Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.

B : Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website

C : Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.

D : Configure a data structure using Lists and leverage the out-of-the-box Preference Center.

Answer: A

Question 3

Northern trail Outfitters in expending globally into 16 new countries and wants to start localizing their emailcontent to speak to subscribers in their own language. The wants to do this as efficiently as possible and areanticipating growth into other locales in the near future.Which two options could be recommended? Choose 2 answers

Options :

A : Leverage personalization strings within the email template to pull in language-specific content.

B : Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

C : Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.

D : Leverage enhanced dynamic content Mocks within Content Builder to create language-specific emails.

Answer: B,D

Question 4

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.Which solution should the consultant recommend?

Options :

A : Use Einstein Segment Recommendations

B : Use an import activity to import a file from the SFTP

C : Use a query activity to populate the auto-suppression

D : Use the Import Wizard in Automation Studio

Answer: C

Question 5

A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:* Use an existing Paste HTML email for the first send.* Make only minor changes to the email creative for future sends.* Send to the subscriber list.* Deploy emails manually for now, but possibly automate in the future.Which send method should be used?

Options :

A : Guided Send

B : Triggered Send

C : Send Flow Activity

D : Send Email Activity

Answer: C