Question 1

A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:* Use an existing Paste HTML email for the first send.* Make only minor changes to the email creative for future sends.* Send to the subscriber list.* Deploy emails manually for now, but possibly automate in the future.Which send method should be used?

Options :

A : Guided Send

B : Triggered Send

C : Send Flow Activity

D : Send Email Activity

Answer: C

Question 2

Which two statements about a database of record are correct? Choose 2 answers

Options :

A : It is a centralized storage repository of data about objects or people.

B : It is any database containing subscriber data.

C : It is any data structure in which multiple opt-in statuses can be stored for a subscriber.

D : It is a system in which a subscriber-s status is maintained.

Answer: A,D

Question 3

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.What step(s) should the customer take to move those subscribers back to 'Active'?

Options :

A : Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.

B : Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.

C : Subscribers with a status of 'Held' should be re-enabled by contacting support.

D : Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.

Answer: A

Question 4

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.What should be used to prevent emails from being sent if they exceed 2500 contacts7

Options :

A : Verification Activity

B : Script Activity

C : Query Activity

D : Stop Activity

Answer: A

Question 5

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.What is the recommended best practice for font usage in email?

Options :

A : Use a web-safe font for text that closely matches the brand-s custom font.

B : Build an email as one image, with all text saved in the brand font.

C : Edit an email-s HTML to list the custom brand font in the style tag-s font-family property.

D : Build an email using multiple images, with all text saved in the brand font.

Answer: A