Question 1

Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.The list is:* Compiled in a database in the website Content Management System (CMS).* Imported into Marketing Cloud nightly at 11 p.m.What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?

Options :

A : Engagement metrics will be passed into Marketing Cloud.

B : They will need to integrate with the Marketing Cloud SOAP API

C : Unsubscribes should be synchronized between senders.

D : The third-party send list should be pulled from the CMS

Answer: B

Question 2

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.What should be used to prevent emails from being sent if they exceed 2500 contacts7

Options :

A : Verification Activity

B : Script Activity

C : Query Activity

D : Stop Activity

Answer: A

Question 3

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.What step(s) should the customer take to move those subscribers back to 'Active'?

Options :

A : Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.

B : Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.

C : Subscribers with a status of 'Held' should be re-enabled by contacting support.

D : Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.

Answer: A

Question 4

NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.What is the flow?

Options :

A : A user-initiated message to send an email to customers who made a purchase daily.

B : Triggered Import - user initiated send (not scheduled).

C : A scheduled automation to send emails to customers who made a purchase daily.

Answer: B

Question 5

n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:* The email content will highlight new inventory each day.* A small team will run both their digital marketing operations and their email program.* A user needs to build, test, and send a daily email in less than an hour.* Images for the emails will be hosted on their website CMS.Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?Choose 3 answers

Options :

A : Will image URLs be available publicly?

B : How often will the layout of the content in a content area change?

C : What is the maximum file size of the images being used?

D : How often will email content be image-only with text overlaying images?

E : What from name will be used for these emails?

Answer: A,B,C