Exam Code: MCC-201
Exam Questions: 327
Marketing Cloud Connect Essentials (WI25)
Updated: 19 Feb, 2026
Viewing Page : 1 - 33
Practicing : 1 - 5 of 327 Questions
Question 1

Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.Which two MobileConnect templates should be used to send the SMS message and capture the responses?

Options :
Answer: A,B

Question 2

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.Which statement is correct regarding the Business Unit functionality within Marketing Cloud?Choose 2 answers

Options :
Answer: C,D

Question 3

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.Which two steps should they include to accomplish this journey?

Options :
Answer: A,D

Question 4

Which two statements about a database of record are correct?Choose 2 answers:

Options :
Answer: A,C

Question 5

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.What product would help their use case?

Options :
Answer: D

Viewing Page : 1 - 33
Practicing : 1 - 5 of 327 Questions

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