Question 1

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.Which statement is correct regarding the Business Unit functionality within Marketing Cloud?Choose 2 answers

Options :

A : Business Units can have more than one parent Business Unit.

B : Subscribers can only appear in one Business Unit.

C : Business Units can mirror an organization-s operational structure.

D : Business Units can share information with other Business Units.

Answer: C,D

Question 2

NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.What is the flow?

Options :

A : A user-initiated message to send an email to customers who made a purchase daily.

B : Triggered Import - user initiated send (not scheduled).

C : A scheduled automation to send emails to customers who made a purchase daily.

Answer: B

Question 3

Northern trail Outfitters in expending globally into 16 new countries and wants to start localizing their emailcontent to speak to subscribers in their own language. The wants to do this as efficiently as possible and areanticipating growth into other locales in the near future.Which two options could be recommended? Choose 2 answers

Options :

A : Leverage personalization strings within the email template to pull in language-specific content.

B : Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

C : Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.

D : Leverage enhanced dynamic content Mocks within Content Builder to create language-specific emails.

Answer: B,D

Question 4

Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.Which data type should they use for the Order ID field?

Options :

A : Number

B : Text (15)

C : Decimal (15,0)

D : Decimal (15,2)

Answer: C

Question 5

Which two statements about a database of record are correct?Choose 2 answers:

Options :

A : A database of record is a centralized storage repository of data about objects or people

B : A database of record is any database that contains subscriber data

C : A database of record is system in which subscriber-s status is maintained

D : A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber

Answer: A,C

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