Question 1

Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D. Low Grade | High Score

Options :

A : CDAB

B : ABDC

C : CBDA

D : CDBA

Answer: D

Question 2

Which one is Marketing Cloud Account Engagement Video Connector

Options :

A : YouTube

B : Wistia

C : Vimeo

D : Dailymotion

Answer: B

Question 3

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

Options :

A : Form Report: Impressions

B : Lifecycle Report: New Prospects Created

C : Form Report: Conversions

D : Form Report: Submissions

Answer: B,C

Question 4

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

Options :

A : For all prospects who have already matched, no new actions will be applied.

B : For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

C : For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

D : For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

Answer: A

Question 5

"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields. They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records. What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement? Choose 2 answers

Options :

A : Filter existing prospect records to see which custom fields have the most data.

B : Review existing forms and landing pages to understand what data needs to be collected.

C : Ask their accounting team to review and select the five most helpful fields.

D : Pull a report of the data they intend to use for segmentation purposes.

Answer: B,D