Question 1

LenoxSoft offers two distinct product lines, each with its own sales team. Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

Options :

A : Create emails with links to whitepapers for each product line and create completion action to increase the prospect-s score by 10 for one product line and 20 for the other.

B : Create scoring categories for each product line that calculates points based on the prospect-s interaction with marketing assets related to those product lines.

C : Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

D : Create page actions on each product line-s web pages to notify users and increase score when prospects visit each product line-s section of the website.

Answer: D

Question 2

"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields. They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records. What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement? Choose 2 answers

Options :

A : Filter existing prospect records to see which custom fields have the most data.

B : Review existing forms and landing pages to understand what data needs to be collected.

C : Ask their accounting team to review and select the five most helpful fields.

D : Pull a report of the data they intend to use for segmentation purposes.

Answer: B,D

Question 3

What is true about grading? [Choose two answers]

Options :

A : A prospect can be associated to multiple profiles.

B : You cannot change the default profile criteria

C : Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

D : All prospects start with a grade of D.

Answer: C,D

Question 4

LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address. How should this be set up?

Options :

A : Configure Users > Send daily visitor activity emails by state

B : Configure Users > Send daily prospect activity emails by owner

C : Configure Users > Send Salesforce Engage report emails by team

D : Configure Users > Send starred prospect activity alerts by owner

Answer: A

Question 5

Is it possible to split Dynamic List to other Dynamic Lists?

Options :

A : True

B : False

Answer: B