Exam Code: MKT-101
Exam Questions: 315
Build and Analyze Customer Journeys using Marketing Cloud (WI25)
Updated: 24 Jul, 2026
Viewing Page : 1 - 32
Practicing : 1 - 5 of 315 Questions
Question 1

Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.What is preventing the customer from receiving emails at their new address?

Options :
Answer: B

Question 2

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.At a minimum, which activities should be configured in Automation Studio to meet their requirements?

Options :
Answer: C

Question 3

Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?

Options :
Answer: B

Question 4

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.What should be used to enter this subscriber into a journey?

Options :
Answer: A

Question 5

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

Options :
Answer: C

Viewing Page : 1 - 32
Practicing : 1 - 5 of 315 Questions

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