Exam Code: MKT-101
Exam Questions: 315
Build and Analyze Customer Journeys using Marketing Cloud (WI25)
Updated: 18 Feb, 2026
Viewing Page : 1 - 32
Practicing : 1 - 5 of 315 Questions
Question 1

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.What should be used to enter this subscriber into a journey?

Options :
Answer: A

Question 2

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.At a minimum, which activities should be configured in Automation Studio to meet their requirements?

Options :
Answer: C

Question 3

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors. Which automation activity and configuration setting should be used to import decrypted information to a data extension?

Options :
Answer: A

Question 4

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.Which first step should the customer take to ensure the new fields are available to segment on?

Options :
Answer: B

Question 5

Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?

Options :
Answer: B

Viewing Page : 1 - 32
Practicing : 1 - 5 of 315 Questions

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