Question 1

A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

Options :

A : After the file import, use the transfer file activity to move data into data extensions in child BUS.

B : Create automations that import the data directly into the child BUs to bypass the parent level BU.

C : After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

Answer: C

Question 2

Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.Which tool should NTO use to accomplish these iterative tests?

Options :

A : Contact Builder

B : Automation Studio

C : Journey Butter

Answer: C

Question 3

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.Which best practice should the email designer follow to meet accessibility standards?

Options :

A : Minimize whitespace

B : Build image-based emails.

C : Use contrasting colors

Answer: C

Question 4

Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.What is preventing the customer from receiving emails at their new address?

Options :

A : The new email address is from an unsupported domain.

B : The email address has not been updated in All Subscribers.

C : The customer has not opted in again with the new address.

Answer: B

Question 5

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

Options :

A : An automation that deletes old data extensions, emails, and reports

B : An automation that contains several recurring emails and decisioning points

C : An automation that Imports subscriber data regularly and updates key data extensions

Answer: C

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