Question 1

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

Options :

A : An automation that deletes old data extensions, emails, and reports

B : An automation that contains several recurring emails and decisioning points

C : An automation that Imports subscriber data regularly and updates key data extensions

Answer: C

Question 2

A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

Options :

A : After the file import, use the transfer file activity to move data into data extensions in child BUS.

B : Create automations that import the data directly into the child BUs to bypass the parent level BU.

C : After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

Answer: C

Question 3

Northern Trail Outfitters (NTO) receives a complaint from a long-time customer who claims that, despite providing an updated email address, they are still receiving emails at an old address. NTO confirms that the customer's new email address is stored in the target data extension.What is preventing the customer from receiving emails at their new address?

Options :

A : The new email address is from an unsupported domain.

B : The email address has not been updated in All Subscribers.

C : The customer has not opted in again with the new address.

Answer: B

Question 4

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.What should be used to enter this subscriber into a journey?

Options :

A : API Event Entry Source

B : CloudPages Entry Source

C : Contact Event Entry Source

Answer: A

Question 5

Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?

Options :

A : Recent Email Send Summary

B : Email Performance by Domain

C : Email Sends by User

Answer: B