Question 1

Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.What approach should be recommended?

Options :

A : A new Sender Authentication Package should be used for NTO.

B : A Private Domain should be applied to the parent business unit.

C : A Private Domain should be applied to the child business unit.

D : A Sender Authentication Package should be used for CloudKicks.

Answer: C

Question 2

An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.What is necessary to complete SAP setup?

Options :

A : Route the domain through an IP address unique to the business unit.

B : Configure link wrapping to redirect to the business unit-s subdomain.

C : Configure custom Reply Mail Management for the business unit-s subdomain.

D : Delegate a specific subdomain to the Marketing Cloud name servers

Answer: C

Question 3

A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.Which two questions should their IT team be asked?Choose 2 answers

Options :

A : Can they provide access for Marketing Cloud to update the DNS records?

B : Does their company allow delegation of subdomains to third parties?

C : Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

D : Are they able to modify their domain configuration-s DNS entries?

Answer: B,D

Question 4

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.Which Data View could they use to achieve this?

Options :

A : _ListSubscribers

B : _Subscribers

C : _PublicationSubscriber

D : _EnterpriseAttribute

Answer: A

Question 5

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website that day. They want to set up a month-long welcome Journey which sends emails specific to the purchase such as the type of tent, the available accessories for the tent, and care of the tent at different points throughout the Journey. NTO also recognizes that due to their competitive prices, they have had customers purchase more than one tent within a month.What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

Options :

A : Journey Data

B : Entry Data

C : Contact Data

D : Salesforce Data

Answer: A

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