Exam Code: MKT201
Exam Questions: 327
Design Data Driven Marketing Cloud Solutions
Updated: 06 Jan, 2026
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Practicing : 1 - 5 of 327 Questions
Question 1

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.Which three criteria should they use to create an audience for this campaign? Choose 3 answers

Options :
Answer: A,C,D

Question 2

A customer wants to create a journey with the goal of making users activate their accountswithin 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.Which activities should be included in the customer's journey?

Options :
Answer: A

Question 3

An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.What Contact Entry mode best fits this scenario?

Options :
Answer: C

Question 4

A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.Which model would meet the requirements?

Options :
Answer: B

Question 5

A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'

Options :
Answer: C

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