Question 1

The marketing team at Northern Trail Outfitters wants insight into why its subscribers are unable to receive emails as intended. Which metric should the associate review to get more information?

Options :

A : Click Rate

B : Open Rate

C : Bounce Rate

Answer: C

Question 2

True or False? When a data extension column is deleted, the system retains it as a soft delete.

Options :

A : TRUE

B : FALSE

Answer: A

Question 3

True or False? Data Extensions can be created from the Email Studio.

Options :

A : FALSE

B : TRUE

Answer: B

Question 4

Which of the following is NOT considered a Message Design Good Practice?

Options :

A : Call to Action Button Design

B : Establish the company-s tone and voice.

C : Change the Font in the same email.

D : Mobile Friendliness

Answer: C

Question 5

A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow. Which CAN-SPAM classification should the associate use?

Options :

A : Commercial

B : Transactional

C : Account Default

Answer: A