Question 1

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program. How should this be set up?

Options :

A : Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

B : Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

C : Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

Answer: B

Question 2

LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

Options :

A : Install the Salesforce AppExchange Package and verify the Salesforce connector

B : Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies

C : Export all the data and assets from the existing tool

D : Salesforce Connector User has 'Read1 permission to the custom object

Answer: C

Question 3

Which are true about Custom Objects in Marketing Cloud Account Engagement

Options :

A : You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM

B : You can create and sync a custom object from any object in Salesforce

C : You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors

D : You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time

Answer: A

Question 4

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement. How should the data be imported?

Options :

A : Import all prospect data and create a suppression list.

B : Import only the list of mailable prospects in Marketing Cloud Account Engagement.

C : Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

D : Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.

Answer: D

Question 5

What is true about grading? [Choose two answers]

Options :

A : A prospect can be associated to multiple profiles.

B : You cannot change the default profile criteria

C : Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

D : All prospects start with a grade of D.

Answer: C,D