Question 1

A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?

Options :

A : On the 'Sending' tab of the email template

B : On the Testing' tab of the email template

C : On the Testing' tab of the list email

D : On the 'Sending' tab of the 1st email

Answer: D

Question 2

What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?

Options :

A : Update the conversion field in Google Analytics.

B : Sync prospects with Google AdWords.

C : Send emails to prospects from Gmail.

D : Append UTM parameters to a prospect record.

Answer: D

Question 3

LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked. What insight does this report provide the template designer?

Options :

A : Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

B : High click rates indicates that the email subject line should be the focus of the email content.

C : Low click rates encourage the user to optimize content or link placement in other email sends.

D : High open rates indicates that prospects are interacting with the content.

Answer: C

Question 4

A user needs to change which email template is used in a running engagement program. What is the first step the user must take In order to make this change?

Options :

A : Copy the original Engagement Program

B : Change the wait time for the template

C : Delete the old sent email

D : Pause the Program

Answer: D

Question 5

You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record

Options :

A : True

B : False

Answer: A