Question 1

LenoxSoft’s Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren’t being counted in the list email report. Based on this link’s format, why wouldn’t it have been re-written for tracking?

Options :

A : The link should start with http or https to be automatically re-written.

B : The link should contain a wildcard to be automatically re-written.

C : The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.

D : The link should be populated with variable tags to be automatically re-written

Answer: A

Question 2

How could a visitor convert to a prospect?

Options :

A : Download an eBook

B : Open a Marketing Cloud Account Engagement email

C : Submit a Marketing Cloud Account Engagement form

D : Watch a video hosted in Wistia

Answer: C

Question 3

Which three actions can be taken in an engagement studio program? Choose 3 answers

Options :

A : Add prospect to list

B : Reassign prospect

C : Send email to prospect

D : Notify a user

E : Remove prospect from dynamic list

Answer: A,C,D

Question 4

A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?

Options :

A : On the 'Sending' tab of the email template

B : On the Testing' tab of the email template

C : On the Testing' tab of the list email

D : On the 'Sending' tab of the 1st email

Answer: D

Question 5

How can you set a prospect's first touch campaign?

Options :

A : Using automation rules.

B : Using completion actions

C : None of the above

D : Using segmentation rules.

Answer: B