Question 1

How could a visitor convert to a prospect?

Options :

A : Download an eBook

B : Open a Marketing Cloud Account Engagement email

C : Submit a Marketing Cloud Account Engagement form

D : Watch a video hosted in Wistia

Answer: C

Question 2

What is the difference between a visitor and a prospect?

Options :

A : A prospect has an identified email address, while a visitor does not have an identified email address.

B : A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

C : A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form

D : A prospect has an assigned user, while a visitor does not have an assigned user.

Answer: A

Question 3

By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?

Options :

A : Contact Accounts

B : Lead Accounts

C : Persons Accounts

Answer: A

Question 4

Which two considerations must be made when creating a repeating automation rule? Choose 2 answers

Options :

A : Setting how many prospects are allowed to match the repeating automation rule

B : Setting a date for when prospects can no longer match the repeating automation rule

C : Setting how many days must pass before a prospect can match the repeating automation rule

D : Setting the number of times a prospect can match the repeating automation rule

Answer: C,D

Question 5

A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement. How does the marketer satisfy this request?

Options :

A : The marketer archives the prospect, but cannot permanently delete their data.

B : The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing Cloud Account Engagement

C : The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.

D : The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.

Answer: D