Question 1

The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.Which three items will Validate check in an email message?Choose 3 answers

Options :

A : Each content area specified in a dynamic content rule exists.

B : Words or phrases used may trigger spam filters.

C : Grammar and spelling in the email text is correct.

D : Correct syntax is used on any AMPScript in the email-s code.

E : Personalization strings map to attributes or data extension fields

Answer: A,D

Question 2

A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing CloudConnect.Which subscriber key should be used to search for the contact in All Subscribers?

Options :

A : 15-digit contact ID

B : Numeric Subscriber ID

C : 18-digit Contact ID

D : Email Address

Answer: C

Question 3

Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

Options :

A : Publication Lists

B : Data Extensions

C : Lists

D : Groups

Answer: B,C

Question 4

Which two statements are correct about Send Logging?Choose 2 answers

Options :

A : Send Log data extensions are archived automatically based on retention settings.

B : AMPscript can be used to pull data from Send Logs for use within emails.

C : SQL Query Activities can reference Send Logs in combination with system data views.

D : A business unit can support up to three Send Logs.

Answer: B,C

Question 5

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.Which two pieces of information would help NTO achieve this objective?Choose 2 answers

Options :

A : Products purchased from a competitor.

B : Number of items per order.

C : Channel preference of customers.

D : Last purchase date

Answer: C,D