Question 1

Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.What feature could be used to solicit website feedback without navigating away from the email?

Options :

A : CloudPage forms Content Block

B : Email Form Content Block

C : Dynamic Content Block

D : Reference Content Block

Answer: B

Question 2

Where would a Marketing Cloud admin view all verified email addresses?

Options :

A : Identity Verification Log

B : From Address Management

C : Reply Mail Management

D : Sender Profiles

Answer: B

Question 3

Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.What would the decrypted data be after the File Transfer Activity completes?

Options :

A : Selected SFTP folder

B : Original SFTP folder

C : Target Data Extension

D : Safehouse

Answer: A

Question 4

A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing CloudConnect.Which subscriber key should be used to search for the contact in All Subscribers?

Options :

A : 15-digit contact ID

B : Numeric Subscriber ID

C : 18-digit Contact ID

D : Email Address

Answer: C

Question 5

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.Which two pieces of information would help NTO achieve this objective?Choose 2 answers

Options :

A : Products purchased from a competitor.

B : Number of items per order.

C : Channel preference of customers.

D : Last purchase date

Answer: C,D