Question 1

A marketer want to personalize an email with real-time weather information from the Sunny Sky API.What tool should be used to parse and display the response within the email?

Options :

A : Node.JS

B : Apex

C : SSJS

D : GTL

Answer: A

Question 2

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.How should this distributor-specific sender profile be configured in the Marketing Cloud?Choose 2 answers

Options :

A : Pick 'Choose from list,' selecting the from name and from email values from the list of account users.

B : Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.

C : Match the external keys of the sender profile and data extension containing account representative details.

D : Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.

Answer: B,D

Question 3

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.That database only updates once a day where new records can be created and merged.The database uses an 'Email ID,' which is a numeric field that represents both the business unit and email address.The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to 'Email ID' in the database.What key issue should be addressed?Choose 3 answers

Options :

A : How will Marketing Cloud and the database sync up?

B : Will new users have an 'Email ID'?

C : What will be used as Subscriber Key?

D : What publication lists will be used?

E : Will the company need a custom preference center?

Answer: A,B,C

Question 4

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

Options :

A : Regional store manager-s name and email address for each customer.

B : Each customer-s region code and the manager-s name and email address for each region code.

C : Name and email address for each regional store manager stored on a lookup table.

D : Region code, regional store manager-s name, and email address for each customer.

Answer: D

Question 5

What are the similarities between Automation Studio and Journey Builder?

Options :

A : Have duration plus wait activity

B : Ability to define an email send

C : Fire an event from Automation Studio to Journey Builder

Answer: C