Question 1

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.Which two best practices should be utilized? (Choose 2 answers)

Options :

A : Configure Contact Builder to automatically generate a unique subscriber key.

B : Define the subscriber key as a unique value that does not relate to a specific channel.

C : Regularly merge duplicate contacts to keep tracking data accurately.

D : When using an external database of record, utilize that system-s identifier as the contact key.

Answer: B,D

Question 2

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.What product would help their use case?

Options :

A : Report Studio

B : Web Analytics Connector

C : Interaction Studio

D : Datorama

Answer: D

Question 3

A customer needs to import data from an SFTP site. The customer wants to:* Segment the contents of the file and then send emails.* Transfer the file to the SFTP site at various times daily.* Send to data extensions.What sequence of automation activities should meet these requirements?

Options :

A : Scheduled: Import File > SQL Query(s) > Send Email(s)

B : Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)

C : File Drop: Import File > SQL Query(s) > Send Email(s)

D : File Drop: Import File > Group Refresh > Send Email(s)

Answer: C

Question 4

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.In which two ways should this segment be created?

Options :

A : Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

B : Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

C : Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

D : Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

Answer: A

Question 5

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.Which statement describes how this will impact the account?

Options :

A : Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.

B : Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.

C : Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.

D : Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com

Answer: D