Question 1

A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open DataViews. Which activities should the developer build to generate the data before transferring it to theSFTP?

Options :

A : Query Activity > Tracking Extract

B : Data Views Extract > Filter Activity

C : Filter Activity > Data Extension Extract

D : Query Activity > Data Extension Extract

Answer: B

Question 2

A developer is building an integration with the Marketing Cloud API. Which configuration should beused for the API integration component in the associated Installed Package?

Options :

A : Select the minimum required scope for the integration

B : Select all available options to enable package reuse for the future integrations

C : Select the 'Require Secret for Web Flor' option

D : Select the 'Admin-approved users are pre-authorized' option under Permitted Users.

Answer: A

Question 3

Certification Aid wants to add records to a Data Extension using the SOAP API. Which object can be used for this? Choose 1.

Options :

A : DataExtensionObject object

B : Subscriber object

C : Attribute object

D : DataExtension object

Answer: A

Question 4

A developer wants to set a variable to use a field from a Sendable Data Extension.Which two options could be used in an AMPscript block to set the variable as a 'First Name" fieldfrom a Sendable Data Extension used to send the email? Choose 2 answers

Options :

A : SET @firstName = [First Name]

B : SET @firstName = %%First Name%%

C : SET @firstName = attributeValue (''First Name'')

D : SET @firstName = ''First Name'']

Answer: A,B

Question 5

A developer created a landing page in CloudPages which return unique content when subscriber datais located on a related data extension. The developer does not know if all subscribers have rows inthe related data extension, and want default content to render if no subscriber data is found on therelated data extension. Which best practice should the developer follow to control the unique anddefault content?

Options :

A : Use the RowCount function and an IF statement

B : Use the Lookup, Row and Field functions

C : Use the LookupOrderRows and Row functions

D : Use the DataExtensionRowCount function

Answer: A