Question 1

The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.What should the marketer do to prevent this problem?

Options :

A : Use Delayed Delivery

B : Segment email sends by domain.

C : Configure Send Throttling.

Answer: C

Question 2

What is a Master Unsubscribe?

Options :

A : When a subscriber unsubscribes from a Publication list via an email unsubscribe link

B : When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud

C : When a subscriber unsubscribes from a list in the Subscription Center

D : When a subscriber unsubscribes from all emails sent from an account

Answer: D

Question 3

Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc. What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible? Choose 2 answers

Options :

A : Add background colors that match branding.

B : Style alt text for when images do not display automatically.

C : Use custom corporate font to match NTO brand.

D : Make the email completely image based.

Answer: B,D

Question 4

An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.Which text should be used for the call-to-action button to drive the most engagement?

Options :

A : Download now

B : Download out new mobile app here

C : Out new mobile app

Answer: A

Question 5

A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.What should the marketer do in order to accomplish this?

Options :

A : Select the Recurring schedule type for the entry source in Journey Builder.

B : Schedule and activate Triggered Sends for the messages in the journey.

C : Select an automation to populate the Entry Source Data Extension.

Answer: A