Question 1

When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.Which configuration should be used to ensure the exclusion is updated before the audience query runs?

Options :

A : In the step with the two SQL activities, place a wait step between them.

B : Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

C : Place the audience SQL Query Activity below the exclusion SQL Query Activity.

Answer: B

Question 2

Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud via file drops.When the Automation runs, the files are often empty and data points are not available for processing.Which component of Automation Studio ensures that steps within the Automation are only executed when acertain is fulfilled?

Options :

A : Verification Activity

B : Skip Automation

C : Wait Activity

Answer: C

Question 3

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

Options :

A : Send both email and SMS to ensure subscribers get NTO-s messages.

B : Create one Entry Source for each messaging channel.

C : Ensure source channel Is available in subscriber data.

Answer: A

Question 4

Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.Which configuration ensure these subscribers do NOT receive these emails?

Options :

A : Add an Auto-Suppression list to the default sender profile.

B : Configure Auto-Suppression list for the Commercial classification.

C : Add subscribers to the Account opt-out list.

Answer: B

Question 5

A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

Options :

A : Add assets to folders upon creation.

B : Add descriptive tags to each asset upon creation.

C : Add a description to each asset upon creation.

Answer: C