Question 1

Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.Which functionalities accomplish the requested configuration?

Options :

A : Delivery Profile and AMPscript Lookup

B : Send Classification and Subscriber Attributes

C : Sender Profile and AMPscript Lookup

Answer: B

Question 2

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.How should the automation be configured to run?

Options :

A : Schedule the automation to run hourly.

B : Trigger the automation via API.

C : Use a File Drop starting source.

Answer: B

Question 3

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.Which tool method should the specialist use?

Options :

A : Multi-Step Journey

B : User Initiated Send

C : Automation Studio Email Activity

Answer: B

Question 4

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.Which Journey Builder activity should NTO use?

Options :

A : Engagement Split

B : Frequency Split

C : Scoring Split

Answer: C

Question 5

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

Options :

A : Path Optimizer

B : Scoring Split

C : Frequency Split

Answer: A