Question 1

A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.What should they use to determine the number of matching records in the least amount of steps?

Options :

A : Filtered data extension

B : SQL Query

C : Data Filter

Answer: A

Question 2

A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

Options :

A : Email templates

B : Preference Management

C : Portfolio

D : Data Extensions

Answer: A

Question 3

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.Which Journey Builder activity should NTO use?

Options :

A : Engagement Split

B : Frequency Split

C : Scoring Split

Answer: C

Question 4

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

Options :

A : Include "RE:", "FWD:", "etc." to get the reader-s attention.

B : A/B test the effectiveness of different subjects.

C : Keep the subject text between 50 and 100 characters long.

D : Include information relevant to the message in the subject line.

Answer: B,D

Question 5

A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions. Which two tools should the marketer use? Choose 2 answers

Options :

A : Personalization Strings

B : Delivery Profiles

C : AMPscript Lookup

D : Sender Profiles

Answer: B,C